ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora
Journal Title : Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Language : Indonesia and English e-ISSN : 2655-9730 p-ISSN : 2962-6692 Frequency : 4 issues per year (March, June, September and December) Publisher : Yayasan Literasi Sains Indonesia DOI : doi.org/10.55123/abdisoshum Citation Analysis : Google Scholar Editor-in-chief : Angelia Putriana Email : jurnal.abdisoshum@gmail.com Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora yang disingkat ABDISOSHUM merupakan Jurnal yang diterbitkan 4 (empat) kali dalam setahun, yaitu pada bulan Maret, Juni, September dan Desember oleh Yayasan Literasi Sains Indonesia. Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora didedikasikan untuk mempublikasi hasil-hasil kegiatan Pengabdian yang dilakukan oleh Mahasiswa, Dosen dan seluruh lapisan Masyarakat yang bertujuan untuk menyebarluaskan hasil pemikiran dan gagasan konseptual, serta tentang kegiatan Pengabdian Masyarakat dengan berbagai potensi, hambatan, tantangan, dan permasalahan yang ada di lingkungan masyarakat dalam bidang sosial dan humaniora.
Penyuluhan Masyarakat: Penerapan Prinsip-Prinsip Dasar Pengelolaan Perusahaan dalam Perspektif Hukum untuk Meningkatkan Akuntabilitas Panti Asuhan Claresta
Community Service (PkM) aims to provide education and capacity building to foster children at the orphanage regarding the basic principles of company management. As a for-profit institution, rather than a non-profit social institution, its management requires a systematic managerial approach to run effectively, efficiently, and sustainably. Through this (PkM), it is hoped that they will be able to understand basic concepts such as planning, organizing, leadership, and control as part of good governance practices. The method of implementation of the activity is counseling or interactive lectures involving all children and the orphanage administrators. The material is delivered verbally and visually using presentation media, accompanied by question and answer sessions and case studies to make it more applicable and easy to understand. A participatory approach is used so that participants are active in discussions and can relate the material to real situations at the orphanage. The results of the activity show an increase in the knowledge of foster children and orphanage administrators regarding the basic concepts of company management, particularly regarding the importance of activity planning, division of roles and tasks, and transparent financial records. Participants stated that this activity provided new insights that can be directly applied in the day-to-day management of the orphanage. This activity also builds awareness that the application of managerial principles is not only relevant for business companies, but also for social institutions in achieving their humanitarian goals in a sustainable manner.
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Implementasi Program MADINA (Maju dalam Iman dan Ilmu Anak) dalam Pembentukan Akhlak Anak Desa Kertayasa
Students of the Muhammadiyah University of Kuningan's Community Service Program (KKN) conducted a community service activity called the MADINA Program (Advancing in Faith and Children's Knowledge) in Kertayasa Village, Panawangan District, Ciamis Regency. Through Islamic religious education implemented consistently, participatory, and contextually, this program aims to improve the formation of children's morals. Three Diniyah Takmiliyah Awaliyah (DTA) institutions served as research locations, and a qualitative approach was used to collect data through observation, interviews, and documentation. The Miles & Huberman model was used to conduct data analysis, which included presentation, verification, reduction, and drawing conclusions. The results showed that the MADINA program not only teaches the Quran, but also teaches Islamic behavior such as discipline, politeness, and what children should do in everyday life. Success in creating a religious and enjoyable learning environment depends on the active involvement of parents, DTA teachers, and the community. The MADINA program offers scientific developments in a religious community-based service model that integrates faith and character education through sustainable and participatory learning activities at the village level.
Si-DIFA: Inovasi Digital untuk Meningkatkan Layanan Psoyandu Disabilitas dan Pemberdayaan Sosial Masyarakat di Kota Malang
Lingkar Sosial Indonesia, as a partner in this social service program, is a non-profit organization partner working on disability empowerment. The partner's main problem is the manual and illogical recording of data on Individuals with Special Needs (ISN) at the Disability Posyandu, which causes data to be easily lost and difficult to use for further planning programs. Posyandu activities have not been systematically structured, cadres' knowledge of promotive and preventive programs is limited, and socialization of job vacancies for people with disabilities is less than optimal. This program aims to develop technology-based solutions through the creation of a Disability Information System (Si-DIFA) that supports ISN data management, posyandu program development, educational information provision, and access to job vacancies specifically for people with disabilities. Program implementation includes five stages: (1) socialization and communication of needs, (2) training and application planning with technology experts, (3) creation and implementation of the Si-DIFA website, (4) mentoring and evaluation of cadre skills, and (5) continued planning through documentation and socialization. The results of the activity include the creation of a website-based application, namely, Si-DIFA, with features for ISN data collection, posyandu schedules, educational information, job vacancies, and statistical reports. A user manual has also been developed, tested with cadres, and socialization of its use has been conducted. This program has resulted in improved cadre skills, simplified recording and reporting, and expanded access to education for the community. Si-DIFA provides a strong managerial foundation for integrated health posts (Posyandu) for people with disabilities and has the potential to be replicated in other regions. The program has high potential for replication at other Posyandu for people with disabilities.
Implementasi Ekonomi Hijau untuk Peningkatan Daya Saing dan Keberlanjutan: Pendampingan pada Pokmas Al-Fatihah Farm, Desa Jelbuk
This community service initiative was driven by the weak governance of micro-enterprises in rural areas, which hold significant economic potential but remain underutilized both managerially and ecologically. Pokmas Al-Fatihah Farm in Jelbuk Village, Jember Regency, serves as a case in point, focusing on the production of cassava-based plate chips. Despite the promising market opportunities, the group faced persistent challenges related to business management, pricing strategies, and production efficiency. By applying the Asset-Based Community Development (ABCD) approach, the program sought to embed green economy principles into the cooperative’s operations. The activities included training on simple financial record-keeping, the adoption of environmentally friendly appropriate technologies, and counseling on business efficiency and sustainability. The outcomes demonstrated a notable enhancement in members’ managerial capabilities, more efficient use of raw materials and energy, as well as the cultivation of ecological awareness in enterprise management. Ultimately, this program highlights a model of village-level economic empowerment that is both adaptive to environmental challenges and aligned with sustainable development goals.
Penguatan Kepercayaan Diri dan Motivasi Belajar Siswa Sekolah Menegah Pertama Melalui Kegiatan Outbound Berbasis Experiential Learning di Tanwirul Qulub, Lombok Tengah
The issues of low self-confidence and insufficient learning motivation among junior high school students in rural contexts represent significant challenges for character development and educational achievement. This condition is particularly evident at SMP Tanwirul Qulub, Central Lombok, where the majority of students come from farming families with limited socio-economic backgrounds. In response, this community engagement program was designed to enhance students’ self-confidence, foster learning motivation, and improve social competencies through outbound activities grounded in experiential learning. The intervention was structured using Kolb’s Experiential Learning Model, which consists of four sequential stages: Concrete Experience, Reflective Observation, Abstract Conceptualization, and Active Experimentation. The program was implemented in three sessions, including ice breaking, core games (Seven Boom and Group Vampire), and reflective discussions. The participants comprised 18 students aged 12–15 years. The findings revealed noticeable improvements, as demonstrated by students’ greater involvement in discussions, increased willingness to express opinions, and enhanced awareness of the value of education. These outcomes suggest that outbound-based experiential learning can serve as a strategic and transformative approach for character formation and motivation enhancement in educational settings with limited resources.
Improving Students’ Reading Literacy and Character Education through the Folktales Reading Program and Qreatif.id Platform
This community service project aimed to improve reading literacy and character education among elementary students through the integration of Minahasan folktales and the digital platform Qreatif.id. Conducted at SD Katolik St. Nikolaus Talawaan, North Minahasa, the program adopted a participatory and descriptive approach involving 20 third-grade students and three teachers. The activities combined guided reading sessions using local folktales and digital literacy training through Qreatif.id. Data were collected through pre- and post-tests, classroom observations, and reflective interviews, and analyzed both quantitatively and qualitatively. The results revealed significant improvements in students’ reading fluency, comprehension, moral reasoning, and motivation. The number of fluent readers increased from 20% to 75%, comprehension accuracy rose to 85%, and moral understanding improved by over 50%. Teachers also demonstrated greater confidence in integrating digital media into instruction. This study concludes that combining local cultural materials with digital platforms provides an effective, contextualized, and engaging model for literacy learning while promoting cultural preservation and 21st-century digital competencies.
Pendekatan Consumer Centric pada Usaha Mikro Makanan Ringan dalam Perspektif Hukum Perlindungan Konsumen
Consumers are key determinants of business success, as the success of a food product is closely linked to its sales volume. This community engagement program was carried out through mentoring activities that emphasized the implementation of a customer-centric approach in small snack enterprises. In this approach, consumers are placed at the core of product planning, development, and marketing processes. Business actors who apply this principle are more capable of formulating strategies that correspond to customer needs, which in turn strengthens customer loyalty and increases sales performance. The training component also provided practical guidance on licensing procedures for food enterprises, grounded in the protection of consumer rights as regulated under Law No. 8 of 1999 on Consumer Protection. The program was implemented through direct mentoring and training for micro-enterprise actors. The results indicate that the customer-centric approach enhances entrepreneurs’ understanding of the importance of consumer research through segmentation analysis and product adaptation. Micro-enterprises in the food sector that adopted this approach demonstrated greater ability to design relevant business strategies aligned with customer expectations. The activity, which engaged 30 packaged-snack micro-entrepreneurs. The number of participants holding a NIB increased from 16 to 26, and several subsequently advanced to register for the SPP-IRT.
Revitalisasi Kawasan Air Terjun Bantimurung Gallang sebagai Upaya Peningkatan Peran Masyarakat Lokal dalam Pengelolaan Wisata
The revitalization of village tourist areas is an important step to increase the attractiveness and sustainability of community-based tourist destinations. This study explains the application of an approach that involves participation in destination development in Pao village, Gowa Regency, especially in the Bantimurung Glang Waterfall area. The activities carried out include training in the field of services and improvement of the area, such as rearrangement of locations and installation of information boards, with the aim of strengthening community participation and improving facilities and services in the tourism sector. Preliminary data shows that the infrastructure and management system of the area still need to be improved, which can be seen from the low level of visitor satisfaction and the lack of supporting equipment. By using a participation-based service method, it is hoped that the management of the area can continue and empower the local community, as well as improve their knowledge and skills in managing tourist destinations. This approach not only focuses on the physical aspect, but also pays attention to the social and institutional aspects of the community, so that the community's ability to manage village tourism can be strengthened, supporting the sustainable and inclusive development of tourism villages.
Penguatan Komunikasi Efektif: Edukasi Kesehatan Reproduksi Kalangan Remaja sebagai Upaya Pencegahan Perilaku Berisiko HIV
Adolescence is a crucial period in human life, characterised by the transition from childhood to adulthood. During this phase, adolescents often encounter various challenges, including those related to sexual behaviour. The sexual behaviours exhibited by adolescents can carry high risks and negatively impact their reproductive health, such as the risk of contracting HIV/AIDS and the possibility of unintended pregnancies. The implementation of this community service programme is conducted through a series of structured stages. These stages include the development of educational media, the delivery of information using animated video media, and mentoring carried out in collaboration with organisations focused on HIV prevention. In this programme, information regarding HIV is conveyed to 22 students who are members of the Student Council (OSIS) at SMK Negeri 2 Tangerang. The process of delivering information is conducted through several steps, beginning with the administration of a pre-test to assess the students' initial knowledge, followed by education presented in the form of animated videos, and concluding with a post-test to evaluate the understanding gained after participating in the programme. The results of this community service programme indicate an increase in the students' knowledge regarding HIV, as well as a change in attitudes related to the transmission of the HIV virus before and after the information was provided.
Pendampingan Al-Qur’an dengan Metode Tilawati sebagai Upaya Meningkatkan Kemampuan Baca Tulis Al-Qur’an
The ability to read and write the Qur’an is a fundamental skill that every Muslim should possess. However, in reality, many children and adolescents still cannot read the Qur’an properly and accurately according to tajwid rules. This mentoring program aims to enhance students' ability to read the Qur’an in a tartil manner (slowly, clearly, and correctly) following tajwid rules, train and develop their skills in writing Hijaiyah letters and Qur’anic verses accurately, foster motivation, interest, and love for the Qur’an from an early age, and evaluate the effectiveness of implementing the Tilawati Method in Qur’anic literacy mentoring. The program employs a Participatory Action Research (PAR) approach, actively involving teachers, students (santri), and mentors in every stage: problem identification, planning, implementation, evaluation, and reflection. Results show that the Tilawati Method is effective evidenced by significant improvement: 18 out of 20 students could read the Qur’an fluently, 17 could write Hijaiyah letters correctly, and 16 could memorize five short surahs with tartil. The method was applied through talaqqi and musyafahah approaches, where students read directly in front of mentors, allowing immediate correction of reading errors. Mentoring was conducted progressively from introducing Hijaiyah letters, practicing tartil reading, to improving fluency in reciting Qur’anic verses. In conclusion, Tilawati-based mentoring is effective in enhancing basic Qur’anic reading skills and can serve as a strategic approach for Qur’anic education in TPQs (Qur’anic Learning Centers) and other Islamic educational institutions.
Peningkatan Kapasitas Pengelola Homestay dan Pondok Wisata Melalui Pemasaran Digital dan Strategi Branding di Bintan
This community service program aims to enhance the capacity of homestay and guesthouse managers in Bintan Island, Riau Islands Province, in utilizing digital marketing and branding strategies to strengthen the competitiveness of community-based tourism enterprises. The program was conducted using participatory and applicative approaches through a two-day training held on 5–6 November 2025, involving 40 participants consisting of homestay managers, guesthouse operators, and local tourism practitioners. The training materials focused on three main topics: social media and Online Travel Agent (OTA) promotion, photo and video–based visual storytelling, and branding strategies for building business image and online reputation. Evaluation results indicate a significant improvement in participants’ knowledge and skills, with an average post-training score of 3.75 (categorized as good to very good). Participants were able to apply digital marketing techniques more effectively, produce engaging and authentic visual content, and manage their online image and reputation more professionally. The program also strengthened participants’ digital literacy and branding capabilities, while fostering a collaborative network among homestay managers for promoting community-based tourism in Bintan Island. Overall, this training contributes positively to enhancing the competitiveness of local homestays and supports the development of sustainable, technology-driven tourism in the region.
Skrining Psikologis Tumbuh Kembang Anak sebagai Upaya Mewujudkan Generasi Tangguh Demi Ketahanan Nasional
This community service activity aimed to conduct psychological screening of children’s growth and development and to enhance parents’ capacity in understanding their children’s psychological development. The program was organized by the Faculty of Psychology, Universitas Jenderal Achmad Yani, in collaboration with the Karsa Media Bakti Foundation (YKMB), and was participated in by 19 children and their parents residing in Cimahi and Bandung. The activity consisted of four stages: completion of screening forms and developmental history by parents, structured interviews and anamnesis, observation and brief individual counseling, and evaluation of participants’ knowledge and satisfaction. Data were analyzed using descriptive qualitative and simple quantitative approaches. The results showed that the most common problems included emotional regulation difficulties (31.6%), learning focus issues (26.3%), and social behavior problems (15.8%). Parents’ knowledge increased by an average of 36%, and the overall satisfaction level reached 4.7 out of 5. This program demonstrates that community-based psychological screening involving active participation of children and parents is an effective preventive approach for early detection of developmental issues. It is recommended that similar programs be conducted regularly and expanded to schools and other communities to strengthen family roles in building resilient generations for national endurance.
Peningkatan Literasi Anak dan Literasi Keuangan melalui Kegiatan Membaca dan Mewarnai
Child literacy and financial literacy are important skills that need to be instilled from an early age to prepare children for future life challenges. This activity aims to improve children's literacy and introduce the basic concept of financial literacy through reading and coloring activities. The activity was carried out at the Kraton Village Library, Yosowilangun District, Lumajang Regency in August 2025, involving children from early childhood to elementary school. In this activity, children were given a storybook with the theme of financial literacy, followed by coloring activities with pictures related to the stories they read, such as pictures of piggy banks and money. The results of the activity showed that children not only improved their reading skills, but also gained a basic understanding of money management, such as saving and managing a simple budget. The involvement of parents in accompanying children also makes a positive contribution to strengthening the understanding of financial literacy at home. The success of this activity shows the importance of the role of village libraries as literacy centers that can integrate literacy and financial literacy. It is hoped that this activity can be used as a model to improve children's literacy and financial literacy in other regions in Indonesia. Child literacy and financial literacy are important skills that need to be instilled from an early age to prepare children for future life challenges. This activity aims to improve children's literacy and introduce the basic concept of financial literacy through reading and coloring activities. The activity was carried out at the Kraton Village Library, Yosowilangun District, Lumajang Regency in August 2025, involving children from early childhood to elementary school. In this activity, children were given a storybook with the theme of financial literacy, followed by coloring activities with pictures related to the stories they read, such as pictures of piggy banks and money. The results of the activity showed that children not only improved their reading skills, but also gained a basic understanding of money management, such as saving and managing a simple budget. The involvement of parents in accompanying children also makes a positive contribution to strengthening the understanding of financial literacy at home. The success of this activity shows the importance of the role of village libraries as literacy centers that can integrate literacy and financial literacy. It is hoped that this activity can be used as a model to improve children's literacy and financial literacy in other regions in Indonesia.
Peningkatan Literasi Dagang UMKM Ekspor: Sosialisasi Strategi Digitalisasi dan Diversifikasi Pasar di Tengah Kebijakan Tarif Resiprokal
Micro, small, and medium enterprises (MSMEs) in Indonesia are facing significant pressure due to reciprocal tariff policies that have emerged as a result of the trade war between the United States and its trading partners. The increase in tariffs on Indonesian export products has reduced the competitiveness of MSMEs in international markets and hindered the sector’s contribution to foreign trade. This activity aims to analyze the impact of reciprocal tariff policies on export-oriented MSMEs and to formulate adaptive strategies that can strengthen their competitiveness amid changes in global trade policies. The program was carried out as a Community Service Activity (PkM) through online dissemination, focus group discussions, and awareness-building sessions conducted during “The International Multidisciplinary Community Service Activity,” organized by the Association of Community Service Lecturers of Indonesia (ADPI). Participants included export-oriented MSME actors and the general public who collaborated in discussing market diversification and business digitalization strategies as adaptive measures to address reciprocal tariff policies. The results showed an increase in participants’ international trade literacy, understanding of adaptive export strategies, and the establishment of collaboration between academics and business actors. The conclusion of this activity emphasizes that continuous support through training, fiscal incentives, and deregulation is essential for MSMEs to survive and enhance their competitiveness amid the challenges posed by reciprocal tariff policies.
Pemetaan UMKM Desa Ngabul dan Penguatan Strategi Pemasaran Digital Berbasis Lokasi
This community service program aims to strengthen MSMEs in Ngabul Village through comprehensive business mapping and location-based digital marketing assistance. The mapping process was carried out through direct field observations involving several business actors, documenting product types, production capacity, marketing channels, and the challenges they encounter in expanding market reach. Findings indicate that most MSMEs hold significant potential, supported by the presence of local tourist destinations such as Ngetuk Garden and the Jepara Durian Market, which consistently attract visitors. However, the adoption of digital media remains limited, particularly in content management, the use of location-based features, and the selection of appropriate platforms for each product category. To address these gaps, the community service team provided practical training focused on basic content creation techniques, location-based promotional strategies, and maintaining consistent uploads to enhance visibility among potential customers. Through a tailored and hands-on approach, this program is expected to improve MSMEs’ capacity to adapt to technological advancements and expand their marketing opportunities, thereby contributing to the economic development of Ngabul Village.
Training in Preparing Semester Learning Plans and Lecture Contracts
This study aimed to evaluate two things. First, it assessed the effectiveness of the training program in improving the abilities of Postgraduate and PGPAUD students at Universitas Dharmas Indonesia in preparing Semester Learning Plans (RPS) and Study Contracts. This was done through pretests and posttests. Second, it measured student satisfaction with the training. Researchers involved 35 postgraduate and PGPAUD students. Pretests and posttests measured training effectiveness. Participant satisfaction was gauged through a structured questionnaire using a Likert scale from 1 to 5. Feedback was encouraged. The community service activity was successfully executed, and it met its objectives. A participatory-based community service program implementation method was used. The results showed that the training program was highly effective in improving competencies. All evaluated aspects demonstrated significant progress, with an overall 25% increase. Participants became more proficient in aligning curriculum with KKNI/OBE standards. They learned to formulate clear learning outcomes, design learning methods and assessments, complete lecture contracts, and integrate technology. This proves that the training strengthened their readiness to develop high-quality instructional documents for higher education. High participant satisfaction was due to relevant training content, professional delivery, active learning strategies, strong organizational support, and clear perceived benefits. In conclusion, the training greatly contributed to students' understanding of lesson plan design.
Membangun Nasionalisme Generasi Z melalui Dialog Intergenerasi dan Media Digital Berbasis Nilai Lokal di Desa Bioa Sengok
This community service program aims to develop a model for strengthening Generation Z nationalism through integration of intergenerational dialogue with digital media based on local values in Bioa Sengok Village, Lebong Regency, Bengkulu. This village is a remote rural area in Sumatran highlands with mountainous topography and limited infrastructure access. Partner problems include low understanding of national values among Gen-Z, lack of intergenerational dialogue spaces, and suboptimal use of digital media in the context of digital divide due to mountainous topography. Participatory action research methods were applied involving 25 Gen-Z participants through interactive dialogue series, digital content production workshops, and development of "Nusantara Digital" offline learning platform. Evaluation results show significant increase in understanding of national values by 29% (from average 66.3 to 85.5), formation of 10 trained local facilitators, and creation of 35 educational digital contents. Research novelty lies in intergenerational dialogue approach as bridge for transferring local wisdom to internalization of national values, combined with offline digital platform addressing digital divide constraints in remote mountainous regions.
Pendampingan Produksi Konten Kreatif dalam Penguatan Branding Digital pada PT Mellcoir Sport Indonesia
This community service activity focuses on mentoring creative content production as an effort to strengthen the digital branding of PT Mellcoir Sport Indonesia thru collaboration between students, supervising lecturers, and partner industry representatives. The method used is descriptive qualitative with a participatory and collaborative approach to improve students' practical competencies while also refining the company's visual communication strategies and social media management. This activity includes needs analysis, material design, and content production that aligns with brand character and digital market trends, encompassing photo shoots and promotional video creation. The findings from this activity indicate that direct collaboration based on real-world practices has a significant impact on improving content management, increasing visual consistency, and strengthening audience interaction on social media. Furthermore, this activity is also beneficial in building sustainable synergy between the campus environment and industry, while simultaneously enhancing students' ability to apply visual communication theory directly. The contribution of this activity is expected to serve as an example of best practices for digital-based branding development and effectively support local product empowerment programs. Thus, this collaboration is important to ensure the sustainability of local industry branding strategies in the digital age.
Pengaruh Citra Merek, Inovasi Produk, dan Kualitas Produk Terhadap Minat Beli Ulang Skincare The Originote (Studi Kasus Pada Mahasiswa Universitas Muhammadiyah Aceh)
This study aims to analyze the influence of brand image, product innovation, and product quality on repurchase intention for The Originote skincare products. The research employs a quantitative method with a purposive sampling approach, which is categorized as non-probability sampling. The study population consists of 96 undergraduate students from Muhammadiyah University of Aceh who served as respondents. Data were collected through questionnaires using a Likert scale and analyzed using multiple linear regression with the SPSS Statistics 25 program. The results indicate that partially, brand image has a positive and significant effect on repurchase intention. Product innovation also has a positive and significant effect on repurchase intention, as does product quality, which shows a positive and significant influence. Simultaneously, the three variables significantly affect repurchase intention for The Originote skincare products. The findings of this study provide valuable insights and implications for skincare companies to strengthen brand image, enhance innovation, and maintain product quality to foster consumer loyalty.
Optimalisasi Instagram Guna Meningkatkan Daya Saing UMKM Soto Ayam Cak Pon melalui Pendampingan Digital Marketing
This community service program aims to enhance the competitiveness of the MSME Soto Ayam Cak Pon by optimizing the use of Instagram as a digital marketing tool. The mentoring activities were carried out through a hands-on practice approach to ensure that the business owner could directly understand and apply various Instagram business features. Data collection techniques included observation, interviews, and documentation to identify the partner’s initial needs and to assess improvements in digital literacy after the mentoring process. The results indicate that the MSME owner successfully created a business email, developed and optimized an Instagram account, arranged an informative business profile, linked WhatsApp contact and business location, and produced reels content to support visual promotion. The activation of the professional dashboard also enabled the owner to monitor account performance and understand audience engagement patterns. These improvements demonstrate that structured social media utilization can expand promotional reach and strengthen the business’s market presence. This program highlights the essential role of digital literacy in improving the competitiveness of culinary MSMEs in the digital era and serves as a foundation for further development of sustainable digital marketing strategies.
Pemberdayaan Petani Lokal melalui Digital Marketing di Desa Karang Anyar Kecamatan Beringin Kabupaten Deli Serdang
This community service program was implemented with the aim of improving the skills of local farmers in Karang Anyar Village in utilizing digital marketing to expand the market for agricultural products. The main challenges faced by partners were limited technological understanding, dependence on middlemen, and limited market access, which made product prices less competitive. Activities were carried out through training, mentoring in digital content creation, introduction to e-commerce, and implementation of social media-based marketing strategies. Methods used included an extension approach, hands-on training, and performance evaluation through online sales monitoring. The results of the program showed an increase in farmers' understanding of smartphone use, 78% of participants were able to create product photo content, and 65% had registered on digital platforms such as Facebook Marketplace, WhatsApp Business, and Tokopedia. Furthermore, sales increased by an average of 20% within one month of the program. In conclusion, digital marketing has proven to be an effective strategy for increasing the competitiveness of local farmers in the digital economy era. This program is recommended to be continued through ongoing partnerships with village officials and farmer groups.
Peningkatan Kapasitas Manajemen dalam Penilaian Kesehatan Keuangan Koperasi Konsumen Syariah Pegawai Negeri
Cooperative health serves as a primary indicator of business credibility; however, the Koperasi Konsumen Syariah Pegawai Negeri Politeknik Pertanian Negeri Payakumbuh (KKSPN-PPNP) encounters significant obstacles in conducting systematic assessments due to limitations in human resource competence and the persistence of semi-manual reporting systems. The absence of such measurable evaluations negatively impacts the cooperative's internal accountability and its external bargaining position. This community service initiative aims to enhance the board's managerial capacity in independently compiling health assessment documents, in strict adherence to the Regulation of the Deputy for Supervision of the Ministry of Cooperatives and SMEs Number 06/PER/DEP.6/IV/2016. Employing a Participatory Action Research (PAR) approach, the program was implemented through a structured framework comprising socialization, classical training, and intensive mentoring to thoroughly analyze the seven vital aspects of health assessment. The results indicate a significant improvement in the administrators' technical understanding regarding financial ratio analysis and the implementation of early risk mitigation strategies. The primary output of this program is the generation of a valid Cooperative Health Assessment Report, which functions as an instrument of transparency during the Annual Members' Meeting (RAT) and serves as a strategic prerequisite for accessing banking financing. This achievement establishes a foundation for cooperative governance that is increasingly adaptive, accountable, and competitive.
Pemberdayaan Ibu Rumah Tangga dalam Meningkatkan Literasi Keuangan Rumah Tangga Desa Bajo Kecamatan Tilamuta
This Community Service activity aims to improve household financial literacy among housewives who are members of the Family Welfare Movement Team in Bajo Village, Tilamuta District, Boalemo Regency. The main problems faced by the partners include low levels of knowledge and skills in household financial management, weak financial planning and record-keeping, and the absence of a sustainable saving culture. The activity was implemented using a Participatory Action Research (PAR) approach through five stages: socialization, training, technology implementation, mentoring and evaluation, and program sustainability. The results show a 70% increase in financial literacy understanding, accompanied by changes in economic behavior from consumptive to more productive patterns, improved abilities in household financial planning and record-keeping, and the utilization of digital technologies such as the Money Lover application, Canva, and a household financial literacy website. In addition, a housewives’ financial literacy community was established to ensure program sustainability and to promote the strengthening of the local economy based on financial literacy and digital transformation. This model has the potential to be replicated in other villages as a form of women’s empowerment to enhance household economic resilience at the village level.
Implementasi Teknologi Digital untuk Penyusunan Laporan Keuangan dan Media Promosi pada UMKM Gula Aren
The sugar palm MSME (UMKM gula aren) as a partner has significant potential to grow, but it still faces challenges in financial record-keeping and promotional strategies. Its financial records are maintained manually and in a simple format, while product marketing is still limited to local networks without utilizing digital technology. These conditions hinder improvements in productivity, transparency, and the competitiveness of sugar palm products. Through this program, the implementation team provided education on preparing simple financial reports, promotional strategies through social media and online marketplaces, practical training on product packaging to increase product value, as well as technological equipment to support the partner’s production process. The partner actively participated, both in learning how to prepare financial reports and in using social media for product promotion. The results of the activities showed an improvement in the partner’s ability to maintain clearer, more transparent, and more structured financial records, make use of digital media (Instagram and Shopee) to expand marketing reach, and develop product innovations through more attractive and competitive packaging designs. The initial impact of this program includes increased confidence among MSME actors in managing their business and the expansion of marketing networks for sugar palm products. In the future, this program is expected to contribute to improving the local community’s welfare, strengthening the MSME’s position in the supply chain, and providing a digital-based empowerment model for other small businesses.