ASMIATI, Asmiati; LISA ASMIRA; MARIO ROBERTO LABETUBUN; PUTRI MINGGU. Pengaruh Scarcity Marketing dan Emotional Branding Terhadap Perilaku Impulse Buying Merchandise Seventeen di Kota Makassar. MAMEN: Jurnal Manajemen, [S. l.], v. 5, n. 3, p. 751–763, 2026. DOI: 10.55123/mamen.v5i3.8640. Disponível em: https://journal.literasisains.id/index.php/mamen/article/view/8640. Acesso em: 8 aug. 2026.