MAMEN: Jurnal Manajemen

Pengaruh Pemahaman dan Kesiapan terhadap Penerapan Standar Akuntansi Keuangan Entitas Mikro Kecil dan Menengah (SAK EMKM) pada UMKM Jenis Perdagangan dan Reparasi di Kabupaten Ponorogo

Zulfa Ainun Azizatu Rahmah — 2024-10-25

Micro, Small and Medium Enterprises (MSMEs) in Indonesia are one of the priorities in national economic development. Therefore, reporting in this type of MSME business activity must be able to make systematic reports with the recording process following the applicable Financial Accounting Standards. So, there needs to be an understanding and readiness factor in preparing the report, so that SAK EMKM can be implemented in the management of MSMEs. This research aims to determine the effect of understanding and readiness for SAK EMKM on Trade and Repair MSMEs in Ponorogo Regency. This type of research uses primary data in the form of data on the number of trade and repair type MSMEs in 2021. This research method is a quantitative descriptive approach. Meanwhile, the data analysis method uses data quality testing, regression analysis, and hypothesis testing, while data collection is by distributing questionnaires and interviews. The results of this research show that there is a significant influence of understanding and readiness factors on the implementation of SAK EMKM in Ponorogo Regency. This means that the government needs to pay more attention or provide outreach/direction regarding the preparation of financial reports to MSME actors in Ponorogo Regency in accordance with applicable financial standards.

Pengaruh Disiplin Kerja dan Lingkungan Kerja Fisik terhadap Kinerja Karyawan pada Kantor Akuntan Publik Jamaludin, Ardi, Sukimto & Rekan Jakarta Pusat

Muhamad Hafizh Dzakwan — 2024-10-25

The purpose of this study was to determine Work Discipline, and Physical Work Environment on employee performance at the Jamaludin, Ardi, Sukimto & Rekan Public Accounting Firm, Central Jakarta. The method used is quantitative. Sampling technique used is saturated with a sample of 50 respondents, the test used is validity test, reliability test, classical assumption test, linear regression test, determination coefficient test, hypothesis test (t test and f test). The results of this study simultaneously have a significant effect on employee performance with regression Y = 1.672 + 0.622 X1 + 0.342 X2 , the correlation coefficient value of 0.861 means that simultaneously has a very strong level of relationship where the value is in the interval 0.80 - 1000. While the coefficient of determination (R Square) is 0.741 (74.1%). Based on this value, it shows that the percentage between the work discipline variable (X1), and the physical work environment (X2) affects employee performance (Y) by 74.1% while the rest (100%-74.1%) = 25.9% is influenced by other variables that are not included. For the hypothesis value, the value of Fcount> Ftabel or (10,357> 2,011). This is also reinforced by sig <0.05 or (0.000 <0.05) thus Ho is rejected and Ha is accepted, this shows that there is a simultaneous significant influence between the variables of Work Discipline (X1) and Physical Work Environment (X2) on Employee Performance (Y) at the Public Accounting Firm Jamaludin, Ardi, Sukimto & Partners Central Jakarta.

Analisis Tingkat Kebangkrutan pada PT Patra Trading Jakarta

Melania Chaterine Marpaung — 2024-10-25

This research aims to determine the prediction of the bankruptcy level of PT. Patra Trading uses financial report data from 2021 to 2023. The method used in this research is Quantitative Descriptive non-Statistical. This research uses secondary data originating from the company PT Patra Trading in the form of the company's annual financial report. The population used is a subsidiary of PT Pertamina Patra Niaga. The sampling technique used in this research is Purposive Sampling for taking samples from the population based on certain criteria. The benchmarks for this bankruptcy prediction analysis consist of several ratios; (1) working capital to total asset; (2) rentaint to total asset; (3) profit before interest and tax to total assets; (4) book value equity to book value liquiditas; (5) profit before tax on current liabilities; (6) sales to total assets: (7) return of assets; (8) debt ratio; (9) current ratio. The results of the analysis using the Altman Z-Score, Springate, Zmijewski, Grover model on PT Patra Trading, provide different research results, where two of them say that PT Patra Trading is in the healthy category, namely in the Zmijewski model the final figure for this model is below 0 and the Grover model final figure is above 0.001. The Springate model says that PT. Patra Trading is still in the bankruptcy category where the final figure is below the standard, namely 0.862. Finally using the Altman Z Score model at PT. Patra Trading is in the gray area.

Pengaruh Pendidikan, Pelatihan Kerja, Pengalaman Kerja terhadap Produktivitas Kerja Karyawan pada PT. Pacific Angkasa Abadi

Tiara Ulla Ananda Putri — 2024-10-25

The Background to this research is that in the last five years employee work productivity has decreased from 2018 – 2022. This research aims to test the influence of education, job training, and work experience of employees work productivity at PT PACIFIC ANGKASA ABADI. This research uses a quantitative methods. The population in this research was 45 employees, while the sampling used was using non-probability sampling techniques, namely using saturated sampling, the reason is because the sample in the research is relatively small, which is less than 100 people, it is mandatory to take all of the population, the sample in this study is 45 employees. The analysis technique uses instrument testing, classical assumption testing, and hypothesis testing. For testing tool, use the Statistical Package for the Social Sciences (SPSS). The results of this research show that education has a positive and significant effect on productivity, job training has a positive and significant effect on productivity, and work experience has a positive and significant effect on productivity.

Pengaruh Desain Keamasan dan Kualitas Produk terhadap Kepuasan Pelanggan pada Home Industry Snack 324

Sifa Novianti — 2024-10-25

The objectives of this research are to ascertain the following: the impact of product quality on customer satisfaction; the impact of packaging design on customer satisfaction; and the combined effect of packaging design and product quality on customer satisfaction. The study's sample consisted of 96 respondents in total, and it used a quantitative descriptive technique. The following conclusions were drawn from the study's findings: The significance level is 0.00 <0.05 (below the threshold of 0.05), and the alternative hypothesis (Ha) is accepted whereas the null hypothesis (H0) is rejected since 10.491> 1.661. The Packaging Design variable (X1) of 86.4% (0.864) in Home Industry Snack 324 demonstrates a positive and significant impact on consumer satisfaction. The same goes for Ha and H0; if the result is more than 1.661 and the significance level is 0.00 <0.05 (below the threshold of 0.05), then Ha is accepted. Product Quality (X2) has a positive and significant association with Customer Satisfaction in the Household Snack Industry 324, contributing 73.3% (0.733) to it. Furthermore, customer satisfaction (Y) is positively and significantly influenced by both packaging design (X1) and product quality (X2), with a determination coefficient of 0.875, or 87.5%. The estimated values concurrently exceed the ftable limit (333.246 > 3.09) at a significance level of less than 0.05 (0.000 < 0.05).

Pengaruh Digital Marketing dan Promosi Penjualan terhadap Keputusan Pembelian pada TWN Second Store Tasikmalaya

Tisna Romadoni — 2024-10-25

This study aims to determine: (1) the influence of digital marketing on purchasing decisions at TWN Second Store Tasikmalaya, (2) The influence of sales promotion on purchasing decisions at TWN Second Store Tasikmalaya. The type of research used is quantitative research. The population in this study were consumers of TWN Second Store Tasikmalaya totaling 900 people. The sampling technique used purposive sampling with a sample size of 90 people. This data collection technique uses a questionnaire that has been tested for validity and reliability. The analysis technique used in testing the hypothesis is the multiple linear regression analysis technique. The results of the study show that: (1) Digital marketing has a positive effect on purchasing decisions at the TWN Second Store Tasikmalaya of 82.6% and is proven by a sign value of 0.000<0.05, and the regression coefficient has a positive value of 0.448. (2) Sales promotion has a positive effect on purchasing decisions at the TWN Second Store Tasikmalaya of 74,0% and is proven by a sign value of 0.001<0.05, and the regression coefficient has a positive value of 0.279. (3) Digital marketing and sales promotions have a positive value and have a simultaneous influence on purchasing decisions at TWN Second Store of 84.4% and are proven by a sign value of 0.000<0.05.

Pengaruh Word of Mouth (WOM) dan Daya Tarik Wisata terhadap Keputusan Berkunjung Wisatawan ke Wisata Keraton Kasepuhan Kota Cirebon

Galih Azka Ramadhan — 2024-10-25

This study aims to determine the influence of Word of mouth variables and tourist attractions on the decision to visit tourists to the Kasepuhan Palace in Cirebon City. The research method used is a quantitative method. The number of samples in this study was 94 respondents. The results of this study indicate that: it is known that t count> t table or 4.748> 1.662 and has a significance value smaller than the significance level of 0.05, namely 0.00 <0.05 with a value of 71.7%, then H0 is rejected and Ha is accepted. So it can be concluded that the Word of mouth variable partially has a positive and significant effect on the Decision to Visit. It is known that t count> t table or 4.383> 1.662 and has a significance value smaller than the significance level of 0.05, namely 0.00 <0.05 with a value of 70.8%, then H0 is rejected and Ha is accepted. So it can be concluded that the variable of Tourist Attraction partially has a positive and significant effect on the Decision to Visit. Based on the calculated F value which is greater than the f table, which is 152.346> 3.94, with a determination coefficient value of 76.1%, this means that the indicator that describes the variable word of mouth and tourist attraction has a simultaneous effect on the variable Decision to Visit.

Pengaruh Harga dan Keragaman Produk terhadap Keputusan Pembelian Kosumen pada Toko Jihan Fashion di Tasikmalaya

Maulida Fitria — 2024-10-25

This study aims to determine: How big is the significant influence between price on consumer purchasing decisions, how big is the significant influence between product diversity on consumer purchasing decisions, and how big is the interactive influence between price and product diversity on purchasing decisions at Jihan Fashion Store. The research method used is a quantitative method. The number of samples in this study was 60 respondents. The results of this study indicate that: there is a positive influence of price perception on purchasing decisions. This is evidenced by the results of the t-test statistics (0.424> 0.05), with a calculated t value (4.307)> t table (1.672). There is a positive influence of product diversity on purchasing decisions. This is evidenced by the results of the t-test statistics (5.570> 1.672) the regression coefficient has a positive value of 0.795. From the F test in table 3.15, a F-calculation value of 115.535 was obtained. The above shows that Fcalculation (115.535) > Ftable (3.15), the probability of significance is 0.000. So Ho is rejected and Ha is accepted, meaning that Price, Product Diversity together have a significant effect on purchasing decisions at Jihan Fashion Store by 0.795 or 79.5%.

Pengaruh Promosi Penjualan dan Harga terhadap Loyalitas Pelanggan pada Usaha Angkringan Repeatfoods Tasikmalaya

Syamsul Anwar — 2024-10-25

This research aims to find out: (1) the impact of Sales Promotion on Customer Loyalty on Repeatfoods Tasikmalaya's Retaining business. (2) the effect of Price on Customers Loyality on the Retailing of Repeatefoods tasikmalayan. This type of research uses quantitative methods. The population in this study is a customer of the Repeatfoods Register of Lake Malaya with a total of 2550 people. Sampling technique using purposive sampling with a number of samples of 97 people. Data collection technique uses questionnaires that have been tested for validity and reliability. The analysis technique used in testing hypotheses is the technique of double linear analysis. The results of the research showed that: (1) Sales Promotion had a significant and positive impact on Customer Loyalty on Repeatfoods Lakes Listing business of 52.7% with a sign value of 0,000<0,05, and the regression coefficient had a positive value of 0.754. (2) The price has a significant impact on customer loyalty on the Repeatefoods lakes listing enterprise of 38.3% and proved with the sign value 0.000<0,05 and regression factor has a value of (-0,263).

Pengaruh Kualitas Produk, Citra Merek dan Harga dalam Mempengaruhi Keputusan Pembelian Smartphone Android

Haifan Tri Buwono Joyo Pangestu — 2024-10-25

This research aims to analyze factors that can influence the decision to purchase an Android smartphone in the Pekalongan Regency area using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method. The factors studied are product quality (X1), brand image (X2), and price (X3). From distributing the questionnaire, it was found that the number of respondents was 53 people who were selected using the purposive sampling method, namely Android smartphone users in the Pekalongan Regency area. The majority of respondents obtained were male students who worked as students. The data collected was analyzed using SmartPLS 3 software. The results showed that the variables product quality (X1), brand image (X2), and price (X3) had a significantly positive influence on purchasing decisions for Android smartphone s in the Pekalongan Regency area. The R-square value obtained was 0.979, which indicated that the variables product quality, brand image and price had an influence of 97.9% in the decision to purchase an Android smartphone . Apart from that, each variable also has a P-value of less than 0.05, which shows that there is a significant relationship between these variables and the decision to purchase an Android smartphone in the Pekalongan Regency area.

Manajemen Risiko Likuiditas : Jaminan Keberlanjutan dan Ketahanan Bank Syariah di Era Krisis Moneter

Risma Wati — 2024-10-25

Sharia banking risk management is a process of controlling risks arising from Shariah-compliant activities. In this regard, liquidity risk management becomes a crucial factor as it has the potential to impact the sustainability and resilience of Sharia banks. Adequate liquidity allows Sharia banks to meet their financial obligations, maintain customer confidence, and operate stably, even in volatile market conditions. In a competitive landscape, Islamic banks need to understand, control, and regularly monitor the risks they face. This is essential to ensure they can manage liquidity effectively and avoid potential financial losses. This paper examines the causes of liquidity risk in Islamic banks, which are influenced by the Shariah principle prohibiting interest in business transactions. This prohibition of interest creates unique challenges in liquidity management, as Sharia banks must seek alternative funding sources and carefully manage assets. Although Islamic banks have shown resilience during crises, this study highlights their challenges in maintaining liquidity. These challenges include fluctuations in fund flows, regulatory changes, and competition from conventional banks. This paper also examines the main causes of liquidity risk in Islamic banks and concludes with managerial and policy recommendations to address liquidity risk management issues to prevent potential future financial crises. These recommendations include developing diversified funding strategies, enhancing transparency and accountability, and collaborating with other Sharia financial institutions. By effectively managing liquidity risk, Sharia banks can continue to grow and make positive contributions to the economy.

Analisis Konsep Green Marketing pada Bank Syariah

Elfa Duwina — 2024-10-25

This study investigates the concept of green marketing in Islamic banking, exploring its principles, challenges, and opportunities for implementation. Employing a combination of qualitative and quantitative research methods, including interviews with Islamic banking experts and a survey of consumers, the study identifies key Islamic principles that underpin green marketing practices. These principles include maṣlaḥah (public interest), istiqlāl (sustainability), and adāl (justice). The research reveals that while awareness of environmental issues is increasing, Islamic banks face challenges in adopting green marketing practices, such as limited incentives, a lack of clear standards, and high initial costs. However, opportunities exist to leverage green marketing as a competitive advantage, attract environmentally conscious customers, and contribute to sustainable development. The study concludes that promoting green marketing in Islamic banking necessitates a collaborative effort involving government, regulatory bodies, and Islamic banks themselves. Specific examples of green marketing practices in Islamic banking identified in the study include offering financing for environmentally friendly businesses, promoting online banking to reduce paper consumption, and developing green deposit programs. The findings suggest that by integrating Islamic principles and addressing the challenges, Islamic banks can effectively implement green marketing strategies to achieve both financial and environmental sustainability.

Pengaruh Strategi Promosi terhadap Volume Penjualan Produk Hijabi Regional Tasikmalaya

Sopa Nurjanah — 2024-10-25

This research is to determine the effect of promotional strategies (X) on the sales volume (Y) of hijabi products in the Tasikmalaya region. In increasing sales, companies are required to carry out more effective marketing activities in finding solutions and strategies to be able to continue to survive in the very tight competition in the business world. This research uses descriptive quantitative methods, data sources are primary and secondary data with data collection techniques using questionnaires, interviews, and observation. The population in this study were costumers who purchased hijabi products in the Tasikmalaya region in one month, namely 594 consumers. The sample taken was 86 respondents. The sampling technique uses a probability sampling technique with an error rate of 10% using the slovin formula. The data processing technique uses the SPSS verson 27 program. The research results show that promotional strategy (X) has an effect on sales volume (Y) based on hypothesis testing, the thaung valuue is 10.644 > ttabel 1,667 and is confirmed by sig. equal to 0.001 < 0.05, meaning that promotional strategies have an effecct on sales volume. In the coefficient of determination (R2) test of 0.574 it means that the promotional strategy variable influences sales volume by 57.4%, while the remaining 42.6% is influenced by variables not examined in this research.

Strategi Pemasaran Sosis Obong Dendra melalui Media Sosial Facebook

Riska Puspita Dewi — 2024-10-25

This study analyzes the methods and techniques of product marketing through social media, with a special focus on its impact on sales and brand awareness. This study takes the example of the business "Sosis Obong Dendra," which uses Facebook as the main platform to interact with customers, and has more than 1000 friends on the network. The research method used is descriptive qualitative with a case study approach, which allows for an in-depth exploration of the marketing practices implemented. The results of the study indicate that the use of social media effectively increases brand visibility and allows for direct interaction with customers. This interaction not only builds positive relationships but also strengthens brand loyalty among consumers. The findings show that this marketing strategy has succeeded in increasing sales, especially among the millennial generation who are active on digital platforms. In addition, the ability to understand customer needs and preferences through direct interaction increases engagement and satisfaction. This study confirms that social media is an important strategic tool in creating an engaging and personalized customer experience, as well as in building strong brand awareness in an increasingly competitive market. These findings provide valuable insights for business actors in formulating more effective marketing strategies.

Determinan Kepuasan dan Loyalitas Pelanggan: Harga dan Kualitas Produk Wardah

Della Safira — 2024-10-25

This study aims to explore the determinants of customer satisfaction and loyalty towards Wardah products, focusing on the role of price and product quality. In the increasingly competitive cosmetics industry, an in-depth understanding of the factors that influence customer satisfaction and loyalty is crucial to the success of the company. The methodology used in this study is qualitative, with a literature study technique involving the analysis of related literature. The results show that product quality has a significant and positive influence on customer satisfaction. Products that meet customer needs and expectations tend to increase levels of satisfaction, which in turn drives loyalty and repurchase intentions. While price also contributes to the perception of value, product quality remains the main factor determining customer loyalty. This study suggests that Wardah needs to prioritize innovation and product quality improvement in their marketing strategy, accompanied by competitive pricing. In addition, positive customer experiences through good service and effective interactions on social media also need to be considered. These findings provide strategic insights for Wardah management to improve customer satisfaction and loyalty, which are expected to strengthen the company's competitive position in the cosmetics market. Thus, improving quality and wisely managing prices are key to achieving long-term success in this industry.