DENISSA ALDANA; SYAFRIDA HAFNI SAHIR. Ekuitas Merek, Gaya Hidup, dan Pembelian Bobabox: Studi pada Generasi Z. SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora, [S. l.], v. 4, n. 2, p. 201–212, 2025. DOI: 10.55123/sosmaniora.v4i2.5116. Disponível em: https://journal.literasisains.id/index.php/sosmaniora/article/view/5116. Acesso em: 26 feb. 2026.