SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora

Analisis Pengaruh Promo Voucher dan Kepuasan Konsumen terhadap Loyalitas Konsumen Tokopedia

2024-04-01T08:54:45+00:00

Currently, the development of information technology is very complex and has many impacts on human life, including business on the internet, namely E-Commerce which saves time and does not require large capital promote products. One of them is the Tokopedia website which sells goods and services anyone can do business and compete with low costs. This website provides business and selling opportunities various products at more affordable prices than general stores. To launch marketing, Tokopedia collaborates with banking institutions and other companies to make it easier for consumers to do payment. This study aims to find out whether Promos and Consumer Satisfaction Affect Tokopedia Consumer Loyalty Results The number of respondents The questionnaire in this study was 100 respondents. The type of research used by researchers is using quantitative research methods and the technique used in this research is using simple linear regression analysis. The results of the research that have been examined by researchers are as follows based on the results of statistical testing on the results of the T test based on the data output from the results of statistical tests showing Tokopedia Consumers has a significant effect on Loyalty to Tokopedia seen from the calculation of t-count 6,383> t-table 2,371 with a significance of 0.000.

Strategi Pembelajaran Inovatif Materi Aksara Ulu di SMP Muhammadiyah Tanjung Raja

2025-03-27T12:48:01+00:00

Learning in schools needs to be updated to make it more engaging and relevant for students. Lessons should be delivered in a fun and creative way. When lessons are taught in an enjoyable manner, students will not only understand the material more easily, but they will also be more motivated to learn. Therefore, the use of innovative teaching strategies is crucial to create a more lively and interactive learning environment. Creative learning is the key to creating an enjoyable learning atmosphere. The Ulu Script learning uses creative learning. The method in this research employs a case study approach, utilizing bottle relay games and videos to enhance students' understanding of the Ulu Script material. Students not only find the lesson easier to understand, but this method also increases their interest. Based on observations from 14 students, ten students, or 71.43%, said that this method made the Ulu Script material very easy to understand. The other four students, or 28.57%, also mentioned that the method was easy to understand. This shows that using a case study method with a creative approach can improve students' comprehension and interest in learning. Therefore, creative and enjoyable learning has the potential to improve the quality of education in schools.

Strategi Adaptasi Mahasiswa Gen Z terhadap Trend Velocity dalam Pembelajaran dan Kehidupan Sosial

2025-04-14T07:39:51+00:00

In the digital era marked by the acceleration of trend Velocity changes, especially through platforms such as TikTok, Generation Z students are required to have high adaptability to face challenges in learning and social life. This study aims to explore the adaptation strategies implemented by Gen Z students in responding to the rapid changes in trends, both in academic contexts and social interactions on campus. With a qualitative descriptive approach, data were collected through direct and indirect interviews and open questionnaires via Google Form. Informants were selected purposively, namely those who are active in digital learning and campus organizational activities. The results show that students utilize digital media to create educational content such as learning videos, vlogs, and digital campaigns, and are able to manage the content production process efficiently following the latest trends. Socially, they are active in organizing and interacting through digital communities, showing short, fast, and platform-based communication patterns. Campus organizations become a space for developing soft skills and digital networks. In conclusion, Gen Z students are adaptive to the dynamics of digital trends through the use of technology, content creativity, and integration of online-offline activities. They rely on platforms such as YouTube, Google Scholar, and e-learning, and are active in building social networks. However, they also face challenges in the form of digital distractions and existential pressures that are addressed through selective time and information management strategies.

Dari Lokasi ke Layanan: Dampak Lokasi dan Kualitas Layanan pada Loyalitas Tamu di Mediasi oleh Pengalaman Tamu

2025-04-16T14:03:40+00:00

This study analyzes the impact of location and service quality on guest loyalty at Aryaduta Hotel Medan, with guest experience as a mediating variable. Using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method, this research involved 100 respondents who had stayed at the hotel. The results show that location does not have a direct significant effect on guest loyalty (coefficient 0.087; p=0.1410), but it significantly enhances guest experience (coefficient 0.386; p=0.0000). Conversely, service quality has a direct significant effect on guest loyalty (coefficient 0.412; p=0.0010) and also improves guest experience (coefficient 0.401; p=0.0000). Guest experience is a significant mediator in the relationship between location and guest loyalty (coefficient 0.182; p=0.0010) as well as between service quality and guest loyalty (coefficient 0.189; p=0.0000). These findings confirmed the importance of guest experience in building customer loyalty. Strategic recommendations include enhancing service quality, optimizing location, and developing more personalized guest experience programs. This study provides insights for the hospitality industry more effective and sustainable customer retention.

Pengaruh Kualitas Sumber Daya Manusia terhadap Pengelolaan Badan Usaha Milik Desa Salo Dua Kabupaten Enrekang

2025-05-12T05:22:30+00:00

The purpose of this study was to determine the extent to which the quality of human resources affects the management of BUMDes in Salo Dua Village, Enrekang Regency. This research involved 43 respondents who served as both the population and the sample because it used the saturated sample method. The research approach applied was descriptive quantitative. Data collection was conducted through observation, literature review, and questionnaire distribution. Data analysis was conducted by applying validity and reliability tests using IBM SPSS Statistics version 21.0 software. The findings of this study indicate that 61% of the human resource quality variable falls into the “not good” category, and 64% of the BUMDes management variable also falls into the “not good” category. Factors that influence the quality of human resources in BUMDes management include motivation (68%), work environment (62%), and social skills (58%). Overall, the quality of human resources and BUMDes management in Salo Dua Village were found to have a significant influence. The ANOVA analysis results in a calculated F value of 1284,138 with a significance of 0.000, which means that the influence of the independent variables is significant. The partial t test also shows that the calculated t value (35.329) exceeds the t table value (1.683), which indicates that the quality of human resources has a significant influence on the management of BUMDes in Salo Dua Village, Enrekang Regency.

Ekuitas Merek, Gaya Hidup, dan Pembelian Bobabox: Studi pada Generasi Z

2025-05-09T09:22:19+00:00

The purpose of this research is to explore the relationship between brand equity, lifestyle, to the purchase decisions of generation Z consumers on Bobabox drinks in Medan Sunggal District. The research employs an associative quantitative method with data collected through observation and questionnaires. The population consisted 45.083 people, with 100 respondents from generation Z in Medan Sunggal District as the research sample. The sample was taken using the slovin formula and the questionnaire was distributed through a purposive sampling approach with the distribution of questionnaires using non-probability sampling to generation Z in Medan Sunggal District, Tanjung Rejo (Bobabox Setia Budi) and Sei Sikambing B (Bobabox Kasuari). Hypothesis testing of multiple linear regression analysis and descriptive analysis are methods of analyzing data. Based on the research results, it shows that: (1) Brand Equity (0,000 < 0,05) and tcount > ttable 3,910 > 1,984) have a positive and significant influence on the Purchase Decision of Bobabox drinks ; (2) The Purchase Decision of Bobabox drinks affects Lifestyle (0,000 < 0,05) and tcount > ttable (6,203 > 1,984) significantly and positively ; (3) The Purchase Decision of Bobabox drinks is positively, significantly and simultaneously influenced by the Brand Equity and Lifestyle factors (0,000 < 0,05) Fcount > Ftable (107,183 > 3,09). The Lifestyle and Brand Equity variables have an influence of 68,2% on the Purchase Decision from the determination coefficient, the remaining 31,8% is influenced by other factors not included in this research.

Implementasi Nilai Ukhuwah Islamiyyah dan Sikap Tasamuh pada Komunitas NU dan MD di Desa Ngembalrejo, Bae, Kudus

2025-05-05T18:23:53+00:00

This study examines the implementation of the values of ukhuwah Islamiyyah (Islamic brotherhood) and tasamuh (tolerance) within the NU (Nahdlatul Ulama) and MD (Muhammadiyah) communities in Ngembalrejo Village, Bae, Kudus. The objective is to understand how these two Islamic organizations practice these values to foster social harmony amidst differences in religious views and traditions. The research employs a qualitative approach with field research, collecting data through in-depth interviews with NU and MD members, as well as documentation. Data analysis is conducted through data reduction, data presentation, and conclusion drawing. The findings reveal that the NU and MD communities in Ngembalrejo Village successfully build harmony through mutual respect, communal cooperation (gotong royong), and fostering social connections (silaturahmi). Despite differences in religious practices, such as qunut and tahlilan, both communities maintain harmony by prioritizing the values of ukhuwah Islamiyyah and tasamuh. Supporting factors, including collaboration in social activities and awareness of the importance of unity, play a crucial role in strengthening intercommunity relations. This study demonstrates that Islamic values can serve as a foundation for creating harmonious coexistence amid diversity.

Pemaknaan Nelayan Atas Kemiskinan Kultural

2025-05-05T18:12:41+00:00

This study aims to examine the social construction of traditional fishermen related to poverty in the Teluk Segara area. Poverty is often understood as an objective condition and can be measured through economic indicators. However, in the context of traditional fishing communities, poverty is also influenced by social construction involving cultural values, social structures, and human relationships and their natural environment. By using a qualitative approach and case study method, this study explores how traditional fishermen in Teluk Segara interpret and deal with their daily poverty. This study aims to examine the social construction of poverty from the perspective of traditional fishermen, with an emphasis on case studies in coastal communities However, in the context of fishing communities, poverty is also a result of social construction influenced by cultural values, social structures, and human relationships with the surrounding natural environment. These findings provide valuable insights into the importance of understanding poverty in a more specific context, especially in communities with strong ties to nature and tradition. This study also emphasizes the need for more inclusive and community-based development policies, as well as empowerment efforts that respect local values. All of this aims to improve the welfare of traditional fishermen in Teluk Segara

Arah Baru Politik di Era Digital (Perspektif Generasi Milenial di Media Sosial)

2025-05-12T05:29:49+00:00

The development of digital technology has significantly transformed the political landscape, particularly with the rise of social media as the primary platform for political interaction among the millennial generation. As a generation that grew up in the digital era, millennials tend to be more active in accessing, sharing, and discussing political issues through social media compared to conventional methods. This study aims to analyze how social media shapes millennials’ political perceptions and engagement while highlighting challenges such as the spread of hoaxes, opinion polarization, and low digital literacy. Using a qualitative descriptive approach, this research examines the patterns of political information consumption on social media and its impact on millennial political participation. The findings indicate that social media serves as a key tool in raising political awareness and mobilizing political support, but it also acts as a channel for misinformation, potentially influencing public political perceptions. Therefore, enhancing digital literacy is essential to ensure that millennials’ political participation is based on accurate and credible information. By understanding this digital political dynamic, this study is expected to provide insights for policymakers in designing more effective and inclusive political communication strategies for the millennial generation.

Analisis Semiotika Pesan Moral dan Nilai Sosial pada Iklan Cegah Stunting Itu Penting dengan Pendekatan Kualitatif

2025-05-05T03:38:25+00:00

This study uses Roland Barthes' semiotic technique to examine the social values and moral messages in the public service announcement "Preventing Stunting is Important." The study uses a descriptive qualitative approach, gathering information via key informant interviews, a review of pertinent literature, and direct observation of the commercial. Barthes' three layers of meaning—myth (ideological meaning), connotation (implied meaning), and denotation (literal meaning)—are used to analyze data. The results show that the commercial promotes moral values on the duties of parents, particularly mothers, in providing exclusive breastfeeding, maintaining hygiene, making sure pregnant women eat healthily, and seeking medical attention on a regular basis. It also emphasizes social ideals including community involvement, family collaboration, and fair access to health education. Through emotionally compelling and educational imagery, the commercial successfully raises public awareness of the risks of stunting and how to prevent it. These results suggest that visual media, especially public service announcements, have a great deal of potential for influencing public opinion and successfully conveying social messages. As a result, the semiotic technique is useful for revealing the underlying meanings concealed in mainstream media visual representations.

Strategi Manajemen Pemasaran PT. Indonesia Kamera Group

2025-05-13T07:25:43+00:00

In the rapidly evolving digital era, the photography and videography industry has undergone major changes, both in terms of technology and the way companies operate. PT Indonesia Kamera Group (Indonesia Kamera) is one of the companies that actively adapts to these changes. They offer services such as buying and selling, rental, and repair of photo and video equipment, photography and videography services, as well as providing freelance crews. Indonesia Kamera also forms partnerships to expand its reach and improve service quality. As a key player in the industry, Indonesia Kamera serves both individual and business needs. However, technological advancements and shifts in consumer behavior demand that the company enhance its competitiveness both online and offline. The online market offers great opportunities to expand reach, while the offline market remains important as many customers still prefer direct interaction and personalized service. Therefore, it’s essential for Indonesia Kamera to strengthen its marketing and operational strategies. This research aims to explore management strategies that can increase their value proposition. The focus includes digital marketing, customer service, operational efficiency, and business partnerships. The findings of this research are expected to help Indonesia Kamera grow and maintain its position amid the increasingly competitive industry landscape.

Faktor-Faktor UMEGA yang Mempengaruhi Penerimaan Pengguna terhadap Layanan SIBERAS di Desa Bulo

2025-05-07T08:52:11+00:00

This research examines the challenges in implementing e-government services in Bulo Village, which uses the SIBERAS application to improve accessibility and transparency of public services. Although this application is designed to facilitate community access to services, there are various obstacles to its acceptance and utilization. The main objective of this study is to analyze the factors that influence the acceptance of SIBERAS services using the UMEGA model. The approach used in this research is quantitative, with data collection through questionnaires distributed to 112 active users of SIBERAS. The data collected was then analyzed using SPSS software. The results showed that performance expectations, effort expectations, and social influence have a significant positive relationship with user attitudes toward SIBERAS services. In addition, facilitating conditions and user attitudes affect the intention to continue using this service. This study indicates that technology acceptance in rural areas is influenced more by perceived benefits and ease of use than by risk or infrastructure readiness concerns. Therefore, practical factors such as ease of access and direct benefits from using the application have a greater influence in driving technology adoption than other risk or facility readiness issues

Analisis Variasi Vertical & Oblique Transmission sebagai Strategi Pewarisan Pengetahuan Paraji di Kecamatan Kadungora, Kabupaten Garut, Jawa Barat

2025-05-12T05:16:27+00:00

This article aims to analyze the process of paraji knowledge transmission in Cikembulan Village and Rancasalak Village, Garut Regency, West Java. By focusing on how paraji knowledge is transmitted within the family and to someone without paraji bloodline. The purpose of this research does not stop at the process of knowledge transmission, but tries to describe the knowledge of paraji including the pre to post-natal assistance stage as well as understanding the paraji's response to changes and shifts in roles as a result of government policies. The method used is a qualitative method with primary data sources in the form of observation and interview results while secondary data are books, journals, and the internet. The main contribution of this article is to discuss the process of paraji knowledge transmission with a variety of different mechanisms as a local knowledge inheritance strategy. The results show that not only vertical and oblique transmission as a path of inheritance, in the process paraji knowledge can be obtained through unreasonable spiritual experiences. Paraji's knowledge is not considered only as practical knowledge but there are values of patience, spirituality, and local culture in practice making this knowledge necessary to be preserved as part of local wisdom-based knowledge. Although the role of paraji is currently changing, the response of paraji to this change can be said to be positive, as they are collaborative in forming partnerships and realizing the safety of pregnant women and babies.

Ekspolitasi Tubuh, Iklan, dan Gangguan Kesehatan Mental, dalam Film Tusk (2014)

2025-05-20T00:15:00+00:00

The representation of bodily exploitation in visual media is a significant issue in contemporary communication studies, particularly when linked to social pressures and mental health. This research aims to analyze the representation of bodily exploitation and psychological disorders in the film Tusk (2014), as well as how the film’s narrative and visual elements convey criticism of media and advertising culture. Using a qualitative descriptive approach and Roland Barthes' semiotic analysis method, this study explores the denotative, connotative, and mythological meanings of cinematic symbols. The findings indicate that Tusk represents the human body as an object of manipulation that loses its humanity. The protagonist’s physical transformation into a walrus serves as a symbol of dehumanization caused by past trauma and social pressure. Cinematographic techniques and grotesque visual symbols intensify the atmosphere of psychological suffering experienced by the character. This study concludes that Tusk is not merely a horror film, but also a reflective medium that voices the importance of empathy, awareness of trauma's impact, and the protection of bodily integrity in visual culture. These findings are relevant in expanding the understanding of how media shapes perceptions of the body and mental health.

Analisis Peluang dan Potensi Akad Musyarakah dalam Meningkatkan Akses Pembiayaan UMKM pada BTN Syariah

2025-05-14T04:20:35+00:00

This study analyzes the opportunities and potential of musyarakah contracts in increasing access to financing for Micro, Small and Medium Enterprises (MSMEs) at BTN Syariah. The musyarakah contract is a form of sharia-based financing that emphasizes the principle of profit sharing between banks and customers. However, the application of this contract still faces various challenges, such as the risk of moral hazard, lack of This research uses a descriptive qualitative method with a case study approach at BTN Syariah. Data were collected through interviews with bank parties, document analysis, and literature review related to the policy and implementation of musyarakah contracts in Islamic banking. The results show that musyarakah contracts have great potential in increasing access to financing for MSMEs because they are flexible and oriented towards business partnerships. In addition, the profit-sharing mechanism allows MSMEs to obtain capital without the burden of fixed interest, which is often an obstacle in conventional financing schemes. However, for the musyarakah contract to be optimized, a comprehensive strategy is needed, such as strengthening risk mitigation, increasing financial literacy for MSME players, and more accommodating regulatory support. BTN Syariah also needs to develop musyarakah-based product innovations that are more adaptive to the needs of MSMEs. By optimizing the musyarakah contract, it is hoped that access to MSME financing will be wider, so as to encourage inclusive and sustainable economic growth.

Perempuan Pemanggang Ikan Laut di Desa Kriyan: Upaya Perempuan Meningkatkan Kesejahteraan Keluarga melalui Ekonomi Informal

2025-05-17T02:46:15+00:00

This article examines the socio-economic role of women who grill sea fish in Kriyan Village, Jepara to improve their family's welfare. The formulation of the problem raised in this study is how is the socio-economic background of women who grill sea fish in Kriyan Village, the socio-economic role of women who grill sea fish in improving family welfare, and the impact of grilling sea fish on family welfare. This research was conducted in Kriyan Village, Kalinyamatan District, Jepara, using a qualitative approach, this study involved active women who work as sea fish grillers. Data collection was carried out by means of interviews, observations, and documentation, then analyzed descriptively. The results of the study indicate that the involvement of women in this sea fish grilling business makes a significant contribution to increasing family income and strengthening women's social position in society. The role of women who grill sea fish in Kriyan Village is very strategic in strengthening the family economy and encouraging social development in society and becoming agents of social change for the struggle for gender equality in society.

Kinerja Badan Narkotika Kabupaten terhadap Pencegahan dan Penanggulangan Penyalahgunaan Narkoba pada Masyarakat di Kecamatan Maritenggae Kabupaten Sidenreng Rappang

2025-05-19T23:47:09+00:00

The purpose of this study was to determine how effective the performance of the District Narcotics Agency is and how many factors influence the performance of the District Narcotics Agency in preventing and overcoming drug abuse in the community in Maritenggae District, Sidenreng Rappang Regency. This study used a quantitative method with a population of the entire community of Maritenggae District (54,291 people). The sample consisted of 100 respondents, determined by the Slovin formula and random sampling. Data were collected through observation, questionnaires, and literature studies, then analyzed using the SPSS application. The results of the study showed that based on the recapitulation table of performance variables, it can be concluded that of the five performance indicators assessed, namely productivity, responsibility, service quality, responsiveness, responsibility and accountability, as many as 78.8 respondents assessed the effectiveness of the Performance of the District Narcotics Agency (BNK) in the "Good" category. Or it can be said "Effective". Based on the results of the simple linear regression analysis through the ANOVA test, the F value was obtained at 306,343 with a significance level of <0.001. F value (306,343) → Measures whether the Performance variable statistically affects the factors that affect performance. So it can be concluded that the simple linear regression model is simultaneously significant. This means that the Performance variable affects the factors that affect performance.

Idealisme Politik Generasi Milenial (Optimisme dan Pesimisme dalam Arah Baru Demokrasi Indonesia)

2025-05-19T23:43:17+00:00

Elections are a concrete manifestation of the implementation of democracy in Indonesia, where the participation of the younger generation, especially the millennial generation, is a crucial aspect in determining the direction of the nation's future. However, the emergence of a tendency towards apathy and pessimism towards politics among millennials raises concerns about the quality of democracy in the future. This study aims to understand how the political idealism of the millennial generation, both optimistic and pessimistic, affects their level of political participation. This study highlights the importance of political education as a means to increase awareness and sensitivity of the younger generation to social and political issues. This study uses a qualitative approach with a descriptive type of research, where data is collected through an in-depth understanding of a phenomenon with interviews, online participant observation and analysis of social media upload documents, this study seeks to explore millennial perceptions of politics and the role of social media in shaping their political culture. The results of the study show that millennial attitudes towards politics are greatly influenced by educational factors, personal experience, and trust in the political system. In addition, social media plays a significant role in influencing their views and levels of political participation, both positively and negatively. More effective political education is needed to encourage active participation of millennials in Indonesian democracy.

Strategi Tata Kelola Pemerintah Daerah dalam Meningkatkan Kapasitas Inovasi Daerah di Kabupaten Sidenreng Rappang

2025-05-19T23:39:28+00:00

This research provides an empirical contribution to the strengthening of strategic governance-based innovation policies, and can serve as a practical reference for other regions facing similar innovation problems. This study aims to analyze the effect of local government management strategies on increasing regional innovation in Sidenreng Rappang Regency. Using a quantitative approach with descriptive methods, data was collected through observation, questionnaires, and literature studies from 39 respondents at Bapperida. The results of validity and reliability tests showed that the instruments used were valid and reliable. Regression analysis revealed that planning, organizing, directing and supervising have a positive and significant effect on regional innovation (R² = 0.811). The t-test and F-test reinforced that all independent variables simultaneously contributed significantly. These findings support George R. Terry's theory and the Regional Innovation System approach that emphasizes the importance of managerial synergy in public governance. The practical implications of the results emphasize the need for strategic integration of management functions to strengthen regional innovation capacity. However, the limitations of the study lie in the scope of the region and the quantitative approach that has not captured contextual aspects thoroughly. It is recommended for future research to use a mixed methods approach and a wider area coverage for more in-depth and generalizable results.

Pengaruh Aplikasi Scratch terhadap Minat Belajar Matematika Siswa Kelas 7 SMPIT Islmaic City Menggunakan Metode UTAUT

2025-05-19T07:56:01+00:00

Mathematics is a basic science that humans always use to help solve all life problems, because to solve problems that require computation such as calculating finances, calculating time differences, most people think that learning mathematics seems difficult, complicated, and boring so mathematics lessons are included in the category of lessons that are less popular with many students. This study aims to analyze the effect of the Scratch application on interest in learning mathematics using the Unified Theory of Acceptance and Use of Technology (UTAUT) at SMPIT Islamic City. This study examines performance expectations (Performance Expectancy), effort expectations (Effort Expectancy), and facilitating conditions (Facilitating Conditions) on Scratch on students' Interest in Learning Mathematics. The research sample consisted of 51 7th-grade students of SMPIT Islamic City. Data were collected through questionnaires and analyzed using multiple linear regression. The results showed that performance expectations (Performance Expectancy) had a positive and significant effect on Interest in Learning Mathematics (t count = 3.827, p <0.05). Furthermore, effort expectancy does not have a positive and significant influence on Mathematics Learning Interest (t count = 1.140, p > 0.05). Finally, the condition of the facilities has a positive and considerable influence on Mathematics Learning Interest (t count = 2.841, p < 0.05). Simultaneously, the three independent variables significantly influence Mathematics Learning Interest, with an F count value of 26.386 and an R square of 0.627.

Institutional Factor Analysis on the Sustainability of Community-Based Drinking Water Infrastructure in Sidenreng Rappang District

2025-05-22T10:23:24+00:00

This study aims to analyze institutional factors affecting the sustainability of community-based drinking water infrastructure in Sidenreng Rappang District. The research was conducted in 31 villages/wards that are part of the Pamsimas Program locations. The survey was carried out using a purposive sampling method involving 62 respondents, consisting of members of the Drinking Water Supply Management Group (KP-SPAMS) and beneficiary community members. The study employed quantitative methods with SPSS (Statistical Package for the Social Sciences) as a statistical tool. The SPSS output shows that the t-test value for the institutional variable (X2) is t = 4.282 with a significance value of 0.000 < 0.05. This indicates a partial influence of institutional factors on infrastructure sustainability. The standardized beta value also shows that institutional factors (X2) significantly influence the program’s sustainability, and among all variables, institutional factors have the highest B value, indicating they are the most dominant factor affecting the sustainability of drinking water infrastructure under the Pamsimas Program in Sidenreng Rappang District.

Metode Servqual dan Model IPA untuk Mengukur Kepuasan Pelanggan terhadap Pelayanan Klinik Mata Permata

2025-05-27T04:48:30+00:00

In an era of increasingly tight competition, Permata Eye Clinic is required to provide quality medical services and service satisfaction. Unsatisfactory service can have a good impact on patient trust and loyalty, as well as affect the overall image of the clinic. The purpose of the study was to improve the quality of service and improve the performance of Permata Eye Clinic to increase patient satisfaction. The study was conducted using a questionnaire distributed to 45 respondent patients where 15 questions were used. Furthermore, data processing was carried out using the Service Quality (Servqual) method and the Importance Performance Analysis (IPA) method to determine the gap value between expectations and performance and improvements in attributes used to improve the quality of health services. The results of the study showed the average value of Servqual and the average Importance Performance Analysis (IPA), physical appearance (tangible) of 2.78 and 3.83 gap score -1.05, reliability of 2.81 and 4.00 gap score -1.19, responsiveness of 2.78 and 3.90 gap score -1.12, empathy of 2.78 and 4.03 gap score -1.25, assurance of 2.76 and 4.11 gap score -1.36. The conclusion of the calculation of the gap both per attribute and the average per dimension of SERVQUAL and the average Importance Performance Analysis (IPA) shows that all gaps are negative, which indicates that the reality received is still not by customer expectations.

Peran Bawaslu Kota Medan dalam Meminimalisir Kecurangan Pilkada 2024 (Studi Tentang Keberhasilan dan Tantangan)

2025-05-27T04:44:27+00:00

Regional elections are a crucial component of Indonesia’s democratic system, allowing citizens to choose local leaders and influence regional policies. However, the integrity of these elections often faces challenges from electoral fraud, such as vote buying, digital misinformation, and weak regulatory frameworks. This study aims to analyze the role of the Medan City Election Supervisory Committee in minimizing electoral fraud during the 2024 Pilkada. Using a qualitative case study approach, the research explores the effectiveness of Bawaslu’s supervision strategies and the obstacles encountered in ensuring fair and transparent elections. Data were collected through in-depth interviews, direct observation, and analysis of official documents. The findings reveal that although Bawaslu has made significant efforts in voter education and inter-agency coordination, several challenges persist, including limited human resources, low digital literacy among voters, and insufficient legal provisions to address digital campaign violations. The study also highlights the importance of public participation and collaboration with civil society in strengthening electoral supervision. Furthermore, the integration of technology such as AI and data analytics is recommended to enhance Bawaslu’s monitoring capacity. This research provides practical insights and recommendations for improving electoral oversight mechanisms and promoting democratic integrity in local elections, particularly in the digital era. It is hoped that this study can contribute to more credible and inclusive democratic practices in Indonesia.

Analisis Penggunaan Bahasa Indonesia dalam Media Sosial Implementasi di Marketing STIE Ganesha

2025-05-27T03:49:13+00:00

The Indonesian language plays a strategic role as a national identity and an effective communication tool capable of reaching various segments of society. In the digital era, social media serves as a primary platform for disseminating information and promoting institutions, including higher education institutions. As a competitive institution, STIE Ganesha requires an effective Indonesian-language-based marketing strategy to attract prospective students, maintain a positive institutional image, and enhance its competitiveness amidst intense digital competition. This research is crucial as the mastery and application of the Indonesian language within a digital context significantly influence communication success, especially in reaching a diverse audience. Language misuse can lead to misunderstandings, reduce credibility, and weaken the impact of marketing messages. This study aims to analyze the patterns of Indonesian language use in STIE Ganesha's social media content, identify the strengths and weaknesses in delivering marketing messages, and propose language use strategies that are both grammatically correct and suitable for social media audiences. The expected outcomes include: (1) scientific publication in a SINTA 4-accredited journal, namely the Indonesian Journal of Multidisciplinary Research (IJOMR), Volume 5 Number 1, March 2025; (2) a practical guide for STIE Ganesha's marketing team in optimizing digital communication; and (3) enhancement of institutional image through more professional and engaging social media content.

Penciptaan Animasi Frame by Frame Sebagai Media Promosi Universitas Potensi Utama

2025-05-27T04:37:42+00:00

This research is a creative project involving the production of an animated promotional advertisement for Universitas Potensi Utama using a soft-selling approach that emphasizes aesthetics and emotional resonance rather than explicit promotional messages. The creation process is based on Hannah Frank’s frame by frame theory, in which each frame is manually drawn to highlight smooth motion, visual expression, and cinematic nuance. The animation is designed using a looping technique in both visuals and audio, creating a seamless and uninterrupted repetition. The visual design employs a modern animation style with detailed shading and lighting techniques to evoke a warm and reflective atmosphere. A touch of artificial intelligence is incorporated through the use of SUNO AI to generate Lo-fi background music, enhancing the calm and repetitive mood of the animation. This study utilizes qualitative data collection techniques with a descriptive approach. The methods employed include participatory observation during the production process, semi-structured interviews with practitioners and target audiences, as well as visual analysis of the aesthetic and narrative elements within the work. The final result demonstrates that the frame by frame approach, supported by AI-generated music, successfully enhances the visual and emotional appeal of the animation, making it an effective yet subtle medium for educational institution promotion.

Kinerja Pegawai terhadap Pelayanan Satu Pintu di Kabupaten Enrekang

2025-05-20T00:20:10+00:00

This study is motivated by the importance of the role of employee performance in supporting the success of public services, especially one-stop integrated services in Enrekang Regency. The problems found include inconsistencies in information, lack of clarity in service procedures, and public dissatisfaction with services. The purpose of this study is to determine the extent to which employee performance affects the quality of one-stop services and to identify the factors that influence it. This study uses a quantitative descriptive approach with data collection techniques in the form of observation, questionnaires, and literature studies. The research sample was 89 respondents from a total population of 778 people who had been served by the Investment and One-Stop Integrated Services Office of Enrekang Regency. Data analysis was carried out using reliability tests and simple linear regression through the assistance of SPSS version 26. The results of the study showed that employee performance had a significant effect on service quality, with 73% of respondents assessing employee performance in the good category, and 72.8% assessing the service also in the good category. Factors that influence performance such as expertise, knowledge, work design, and work motivation have a contribution of 70.3%. This study concludes that improving employee performance is very important in supporting the success of the one-stop service system. Continuous coaching, training and improvement of information systems are needed to increase public satisfaction with public services.

Kajian Feminisme Islam dan Nilai Pembelajaran IPS dalam Serial Gadis Kretek

2025-05-20T00:10:46+00:00

Rapid social and cultural developments have brought great attention to gender issues and the role of women in society. Islamic feminism emerged as an approach that combines religious values with the struggle for women's rights. The Gadis Kretek series is an interesting media to analyze because it presents a story that contains learning values that are relevant to Social Sciences (IPS). This study aims to describe Islamic feminism reflected in the Gadis Kretek series and to examine the existence of values in Social Sciences (IPS) learning contained in the Gadis Kretek series. The type of research used is descriptive with text analysis using a feminist approach according to Shulamit Reinharz. The analysis process adopts an interpretive qualitative approach that emphasizes the socio-cultural and historical context as the background of the text. Data collection in this study was through observation, interviews and documentation. The results of this study are (1) a study of Islamic feminism in the Gadis Kretek series, including gender discrimination, gender equality and women's struggles, and (2) the values of social studies learning in the Gadis Kretek series, namely (a) social inequality, (b) history, (c) social change and cultural dynamics, (d) democratic values and human rights, (e) social responsibility and solidarity, (f) gender roles in economic development, and (g) resolution of social conflicts.

Pemanfaatan Teknologi Informasi dalam Pelaksanaan E-Government di Desa Sipodeceng

2025-05-27T04:34:12+00:00

This study discusses the utilization of information technology in supporting the implementation of e-government in Sipodeceng Village, Baranti District, Sidenreng Rappang Regency. E-government is a public service digitalization initiative aimed at improving efficiency, transparency, and accountability in government administration. The objective of this research is to explore how information technology is applied to support government services and to analyze the factors that influence its utilization. This research employs a descriptive qualitative approach, with data collected through observation, in-depth interviews, and documentation. Informants in this study include the village secretary, the web management staff, and members of the community who use digital village services. The data were analyzed using NVivo 12 software to identify dominant themes. The findings show that information technology, through the SIBERAS application, has had a positive impact on administrative service processes, particularly in terms of speed, efficiency, and data recording. However, several obstacles remain, such as low digital literacy among residents, limited internet infrastructure, and some community members’ preference for traditional, face-to-face services. The factors influencing technology utilization include social factors, affective responses, system complexity, task suitability, long-term consequences, and the availability of supporting facilities. This study recommends enhancing digital literacy training and optimizing technological infrastructure as strategic steps to support the sustainability of e-government at the village level.

Implementasi Kebijakan Undang-Undang Nomor 24 Tahun 2011 tentang Sistem Jaminan Sosial Nasional terhadap Penggunaan Mobile JKN di Puskesmas Maiwa

2025-05-20T00:03:13+00:00

This study aims to determine the implementation of policies on the national social security system on the use of Mobile JKN in the Maiwa Health Center. The population in this study is 22,791 participants who are registered JKN participants in 2024. The sampling technique used random sampling of 100 respondents. This type of research is quantitative deductive. The data collection techniques used in this study were observation, questionnaire, and literature study. The data analysis technique used was a validity and reliability test using the help of the IBM SPSS statistical 26.0 application. The results of this study show that there is a strong relationship between the implementation of "influential/significant" policies on the use of Mobile JKN in the Maiwa Health Center. Based on the results of the recapitulation of the Policy Implementation variable with a percentage result of 68% in the good category and the recapitulation of the variable of Mobile JKN Use with a percentage result of 71.7% in the good category. The factors that affect the use of Mobile JKN with a percentage result of 65% are in the good category. The results of the ANOVA Test analysis were obtained by Fcal of 114,848 with a significant level of 0.000, this shows that independent variables have a significant effect and the probability is far above 0.05 partial thcal (10,717) > ttable (1.661), meaning that the implementation of the policy "has a significant effect" on the Use of Mobile JKN at the Maiwa Health Center.

Pengaruh Budaya Organisasi terhadap Kinerja Aparatur di Kantor Desa Bottomallangga Kecamatan Maiwa Kabupaten Enrekang

2025-05-19T23:59:25+00:00

This study aims to analyze the influence of organizational culture on the performance of government officials at the Botto Mallangga Village Office, Maiwa District, Enrekang Regency. The research population consists of 1,955 community members who have visited the village office for administrative purposes. The study employs an associative quantitative method with a sample of 95 respondents selected through non-probability sampling. It examines two key variables: variable X (organizational culture) and variable Y (government officials' performance). Data collection methods include observation, questionnaires, and literature review. Data analysis involves validity and reliability tests with the assistance of IBM SPSS Statistics 26.0. The findings indicate that organizational culture has a significant influence on government officials' performance. Recapitulation results show a percentage of 62.75% for organizational culture and 68% for performance, both categorized as good. Factors affecting organizational culture and their impact on performance also scored 65%, classified as good. ANOVA test results reveal an F value of 23.719 with a significance level of 0.000, confirming that the independent variable has a significant impact. With an R square value of 20%, the study suggests that 80% of government officials' performance is influenced by other variables outside this research.

Kinerja Guru dalam Rangka Menghasilkan Lulusan yang Unggul Kompetitif di SDN 212 Kota Palembang

2025-05-22T07:29:02+00:00

Teacher performance is the work results that can be achieved by someone in an educational institution or madrasah such as their duties and responsibilities in achieving educational goals. A person's success must meet the established criteria, if the teacher has met these criteria, it means that someone can be said to be successful and have good quality. The purpose of this study is to determine the performance of teachers in order to produce HR 217 graduates in the Palembang City environment. Teacher effectiveness is the teacher's teaching process which includes teaching, learning, teaching, learning, teaching, and evaluation. Teachers play an important role in ensuring professional development and encouraging student growth. They provide teaching materials, teach, and evaluate students, focusing on their skills, abilities, and motivation. Teachers also play a role in fostering student development and evaluating their progress in a continuous learning environment. This study examines the role of teachers in improving the quality of education at SDN 212 Palembang, emphasizing the importance of teacher training and development, both formal and non-formal, to improve pedagogical and professional skills, while avoiding significant impacts on student performance.

Strategi Brand Activation Ninja Xpress Melalui Special Event

2025-05-22T10:18:48+00:00

Brand Activation is a marketing communication strategy that aims to increase brand awareness, encourage consumer engagement, and build an emotional connection between the brand and customers. This strategy is realized through various forms of activation, such as sponsorship, event organization, social media, promotion, and direct marketing. This study aims to analyze the Brand Activation strategy implemented by Ninja Xpress through Special Event activities, by referring to the Branding Communication theory from Schultz and Barnes. The focus of the analysis includes the influence of the strategy on brand awareness, customer engagement, customer loyalty, brand reputation, sales, and market share. Using a qualitative approach, this study found that programs such as the Master Class Series and Suara UKM Negeri significantly contributed to increasing consumer awareness and positive perception of brands. Interactive activities, the use of social media, and support through sponsorship have proven to be effective in strengthening brand identity and building closeness to the MSME community. The results show that the implementation of the Brand Activation strategy through Special Events by Ninja Xpress has succeeded in strengthening the relationship between brands and consumers, increasing customer loyalty, and encouraging business growth. This holistic approach also provides strategic insight in adjusting marketing and product development according to market needs.

Peran Pemerintah dalam Pengelolaan Sampah di Pasar Sentral Rappang Kecamatan Panca Rijang Kabupaten Sidenreng Rappang

2025-05-22T10:25:09+00:00

This study aims to examine the government's waste management practices at Pasar Sentral Rappang, Panca Rijang District, Sidenreng Rappang Regency, and to formulate strategic steps that can enhance the effectiveness of waste management in the area. The waste management issues in this market are complex, marked by waste accumulation, inadequate storage facilities, and a shortage of personnel and equipment. This research employs a qualitative methodology, collecting data from six key informants—community members, market managers, cleaning staff, government organizations, and market visitors—through in-depth interviews, observation, and documentation. Data analysis was conducted using NVivo software through processes of coding, thematic analysis, and data visualization. The results show that the government's role in waste management has not been fully optimized. This is evident from weaknesses in planning, organizing, mobilizing, and controlling. The lack of supporting infrastructure, limited number of transport vehicles, low public participation, and poor inter-agency coordination are major challenges to establishing an effective waste management system. The application of public management principles based on George R. Terry's approach is identified as a potential solution to improve management effectiveness, including the development of integrated planning, public education, and stronger collaboration among the government, market administrators, and local communities. This study emphasizes the need to strengthen institutional capacity, improve infrastructure, and implement continuous education programs as steps toward participatory and sustainable waste management.

Analisis Budaya Positive Psychology dalam Industri dan Organisasi

2025-05-27T06:41:08+00:00

Penelitian ini bertujuan untuk mengetahui gambaran cara membangun budaya positive psychology dalam industri dan organisasi. Penelitian ini merupakan penelitian kajian pustaka, dengan sumber pustaka berupa buku, artikel, dan jurnal dengan menggunakan teknik analisis isi. Positive psychology di industri/organisasi adalah aplikasi psikologi positif dalam konteks industri/organisasi. Psikologi positif memiliki tujuan untuk mendapatkan kehidupan yang baik, kehidupan yang menyenangkan, kehidupan yang bermakna (good life, pleasant life, dan meaningful) yang dikenal dengan fourishing bagi karyawan. Membangun budaya positive psychology dalam organisasi diperlukan peran leadership. Pemimpin dapat membangun psychological capital (resilience, hope optimism, dan self efficacy) agar terjadi keterlibatan di pekerjaan dan meningkatkan kinerja. Metode lain yang dapat dikembangkan adalah appreciative inquiry ditunjang dengan positive coaching dan positive sharing dan program mindful organization. Implementasi psikologi positif dalam dunia kerja menitikberatkan bagaimana organisasi membangun suatu budaya dan memberi kesempatan kepada setiap karyawan untuk merealisasikan kekuatan atau kelebihan dirinya. Karyawan yang mampu merealisasikan kekuatan dan kelebihan dirinya akan menjadi lebih produktif dan memiliki kualitas hidup yang tinggi. Hal ini akan sejalan dengan meningkatnya produktivitas organisasi.

Efektivitas Penerapan Pola Tabungan dalam Meningkatkan Minat Konsumen pada Penjualan Ritel Hewan Qurban

2025-05-27T04:25:06+00:00

Qurban is an obligation for financially capable Muslims, yet financial constraints often hinder participation, particularly among middle-income groups. The qurban savings scheme serves as an innovative solution through phased financial planning. This study analyzes the effectiveness of the qurban savings system in boosting retail qurban animal consumers’ interest, while identifying preferences, driving factors, and its impact on pricing and animal availability. Conducted from December 2024 to April 2025, the research employs a qualitative approach via questionnaires (78 respondents) and interviews. Results indicate 85% of respondents (aligned with findings) benefited from deposit flexibility and reduced financial pressure. Key participation factors include trust in institutions (67%), ease of digital payment (58%), and animal quality assurance (72%). A total of 89% of female respondents prioritized QR Code-based vaccine certification. However, 49% faced difficulties securing animals 7 days before Eid, and 61% of rural participants discontinued savings due to transparency issues. Dependence on intermediaries by 88% of non-Jabodetabek breeders inflated price margins and inefficiencies. The study recommends integrating digital technology and blockchain-based traceability, alongside multi-stakeholder collaboration to establish inclusive operational standards. Taklim assembly-based financial literacy is crucial to enhance vulnerable groups’ participation.