Budi Setiawan et al. 2026. Strategi Pemasaran Soto Ayam Ambengan Cak Arto di Gading Serpong . TOBA: Journal of Tourism, Hospitality, and Destination. 5, 3 (Aug. 2026), 254–260. DOI:https://doi.org/10.55123/toba.v5i3.8212.