TOBA: Journal of Tourism, Hospitality, and Destination

Analisis Potensi Pariwisata di Desa Wisata Sedau: Identifikasi Atraksi, Aksesibilitas, Amenitas, Akomodasi, dan Aktivitas Wisata

Herman Herman — 2025-05-20

The Sedau Tourism Village in West Lombok has great tourism potential, however, it is still focused on the natural attractions of Gunung Jae as the main attraction. This study aims to analyze the potential of tourism products in this village using the 5A approach, which includes attractions, accessibility, amenity, accommodation, and tourism activities. This study used a qualitative approach through a field study, with data collection through observation and interviews with 8 informants including the management of the Pokdarwis, homestay owners, UMKM actors, art actors, and operators of tourist attractions. The results found that Sedau Tourism Village offers a variety of natural, cultural and man-made attractions, but accessibility and supporting facilities are still a challenge, while accommodation limited to homestays needs to be developed. Diversification of tourism activities is also urgently needed to increase the attractiveness of this village. This research recommends improving road infrastructure, providing eco-friendly transportation, and developing supporting facilities and community-based accommodation. In addition, the utilization of digital technology, such as virtual tour applications, is also suggested to improve the introduction and experience of tourism in Sedau Tourism Village.

An Analysis of Event Experiences (A Case Study of The Script's Satellites World Tour at Jatim Expo, Surabaya)

Ni Putu Lilik Widyayanthi — 2025-05-20

This study analyzes the event experience of The Script’s Satellites World Tour at Jatim Expo, Surabaya, focusing on four key dimensions: affective engagement, cognitive engagement, physical engagement, and experiencing newness. Using a case study design with a descriptive qualitative approach, data were gathered through surveys and semi-structured interviews with five concert attendees. The findings highlight that the concert successfully delivered a memorable audience experience across all four dimensions, providing both entertainment and reflective value. Nonetheless, some weaknesses were identified, especially regarding the placement of the festival area, which limited visibility and reduced the emotional connection for certain audience members. Despite these challenges, the event effectively engaged attendees affectively, cognitively, and physically, while offering them a sense of novelty and excitement. To further improve future audience experiences, it is recommended that concert organizers assess and enhance the technical setup and venue layout to ensure better visibility and stronger engagement for all attendees.

Special Interest Tourism Research Trends in Indonesian Journals: A Review from Design to Analysis

Muharis Muharis — 2025-05-20

This study aims to map the trends and characteristics of special interest tourism research in Indonesia in the period 2020–2024. The method used is content analysis with a focus on six main aspects: number of publications per year, type of research, research subjects, tourism topics studied, data collection instruments, and data analysis methods. Data were obtained through a systematic search on Google Scholar on April 26, 2025 using the keyword "special interest tourism." From approximately 104,000 initial results, after filtering based on year of publication and title relevance, 74 data were obtained, of which only 42 articles were fully accessible and 34 of them were used as research samples. The results show fluctuations in publication trends, with significant spikes in 2023 and 2024. Qualitative research dominates, while quantitative and mixed methods are still minimal. The most frequently used instruments are observation sheets and triangulation, while common data analysis techniques include SWOT and qualitative descriptive. Government and tourists emerged as the most research subjects, reflecting a focus on tourist policies and experiences. The topics studied are very diverse, ranging from tourist behavior, environmental conservation, tourist villages, to tourism product innovation. This study concludes that special interest tourism is increasingly in demand as a field of study, but the methodological approach still tends to be exploratory and descriptive. It is recommended to strengthen quantitative and mixed-method methods and expand the focus of research on policy, creative economy, and sustainability. These results are expected to be an initial reference for researchers and stakeholders in developing more comprehensive special interest tourism research in the future.

Evaluasi Manajemen Event Gelar Melayu Serumpun Kota Medan, Sumatera Utara

Adillah Falisa Dilmy — 2025-05-20

This study aims to evaluate the management of the Gelar Melayu Serumpun Event held in Medan City, North Sumatra, as part of an effort to preserve Malay culture and improve local tourism. This study uses a descriptive qualitative approach with a case study method by adapting Golbalt's theory. Purposive sampling technique was used to select relevant informants, including two members of the Tourism Office, one person from the event organizer, one member of the native Malay community, and one visitor. Data were collected through in-depth interviews, direct observation, and documentation analysis. The results of the study indicate that cross-agency coordination, especially between the Tourism Office and the event organizer, went well, especially in terms of technical planning and more innovative stage design compared to the previous year. However, there were several weaknesses such as limited facilities for visitors and less than optimal booth arrangement in displaying Malay culture. Nevertheless, this event was considered successful in promoting Malay cultural identity to local and international communities and increasing participation from delegations from related countries. This evaluation provides several recommendations for future improvements, especially in terms of improving visitor facilities and mitigating weather-related risks. With better planning, Gelar Melayu Serumpun has great potential to become a sustainable cultural event and can further support the development of Medan City's tourism sector.

Inovasi Nelayan pada Ekowisata Kampoeng Kepiting, Tuban, Bali

Putu Wira Parama Suta — 2025-05-20

Fishermen community in the Tuban area is well aware of the ongoing tourism activities and criticizes these activities for providing limited benefits to them. By utilizing the mangrove ecosystem, the local fishermen in Tuban are attempting to develop ecotourism based on education and mangrove conservation. This study aims to explore the innovations made by fishermen at Kampoeng Kepiting Ecotourism, Tuban, Bali. This research is important because the role of the fishing community in innovation at Kampoeng Kepiting Ecotourism can determine the sustainability of the mangrove ecotourism in Tuban Village. The discovery and development of innovations that utilize the mangrove ecosystem as a foundation make Kampoeng Kepiting ecotourism offer unique tourist attractions not found elsewhere. The research methodology used is qualitative, employing qualitative observation, interviews, and document analysis to examine field issues, complemented by a flowchart illustrating the relationship between participation and innovation in Kampoeng Kepiting Ecotourism. The results depict a mutually supportive relationship between the Wanasari fishermen group, ecotourism innovations, and Bali’s ecotourism programs in achieving the sustainability of Kampoeng Kepiting Ecotourism. The fishermen group, as the main actors, plays a role in innovation and program implementation, which contributes to the overall sustainability of the ecotourism. The role of the fishing community in effectively running ecotourism programs and the innovations at Kampoeng Kepiting Ecotourism are reflected in the creation and development of tourist attractions as well as the relationship between the fishermen’s roles and innovation.

Analisis Komunikasi Pemasaran Aston Denpasar Hotel & Convention Center dalam Membentuk Citra Positif

Ni Kadek Sri Mirayani — 2025-05-20

Aston Denpasar Hotel & Convention Center is one of the hotels located in the center of Denpasar. This hotel has the challenge of forming a positive image as a differentiator from other hotels located around Denpasar City with similar facility offerings. This study aims to analyze the marketing communication used by the hotel in forming a positive image in the community and target market. This type of research is qualitative descriptive research. Data was collected through observation, interviews and documentation. The results of the study show that Aston Denpasar Hotel & Convention Center implements a digital marketing strategy. This is realized by using a website, Instagram, collaboration with national media, collaboration with influencers in introducing products. In addition, the hotel also implements a Corporate Social Responsibility (CSR) program as one proof that the hotel cares about the surrounding community so that it can strengthen the hotel's positive image. The marketing communication implemented by Aston Denpasar Hotel & Convention Center is very good, it just still needs some improvements such as the use of storytelling in promotional content, the use of more consistent hashtags, and being more interactive in promotional activities.

Pengaruh Customer Experience dan Customer Value terhadap Repurchase Intention di The Balcone Suites & Resort

Liza Nuryanti — 2025-05-20

This research is motivated by the phenomenon of repurchase intention caused by customer experience and customer value. The purpose of this study is to analyze the influence of customer experience and customer value on repurchase intention at The Balcone Suites & Resort. The research method used in this study is quantitative descriptive research with a causal-associative approach. The population of this study consisted of guests staying at The Balcone Suites & Resort, with a sample size of 120 respondents selected using Purposive sampling techniques. The study instrument used in this study was a questionnaire with a Likert scale. The data obtained were analyzed using SPSS version 26.00 and the results of the analysis are presented in tabular form. The results of this study are: Customer experience is rated 86.5% in the "very good" category, customer Value are rated 85.5% in the "very good" category and repurchase intention is rated 86.3% in the "very good" category. Multiple linear regression tests with T-tests for customer experience and customer value variables have an effect on the repurchase intention variable at The Balcone Suites & Resort. The F-test value of customer experience and customer value variables simultaneously has an effect on the repurchase intention variable at The Balcone Suites & Resort. The adjust R square value of 0,621 means that 62% of the customer experience (X1) and customer value (X2) variables influence repurchase intention variable (Y), while the remaining 38% is influenced by other factors outside this research model. The implementation of the results of this study is that the management of The Balcone Suites & Resort can improve the quality of services and facilities to ensure a positive guest experience, as well as evaluate pricing strategies to increase guest perceived value, thereby encouraging repeat purchase intentions.

Instagrammable Tourism: Analisis Dampak Visualisasi Destinasi di Era Media Sosial

Wahyu Wibowo — 2025-05-20

The development of social media, especially Instagram, has driven a paradigm shift in global tourism practices, from physical experiences to digitally curated visual experiences. One manifestation of this change is the emergence of the phenomenon of Instagrammable tourism, a tourism trend based on visual aesthetics that encourages tourists to choose destinations not only because of cultural or natural values, but also because of their shareable visual appeal. This study aims to systematically and critically examine the literature that discusses destination visualization in the context of social media, especially Instagram, with a focus on the construction of meaning, aesthetic curation, and its implications for tourist behavior and destination branding strategies. Using a literature study approach, this article identifies six main themes: the conceptualization of Instagrammable tourism, visual representation of destinations, digital aesthetics and visual culture, the influence of content on tourist intentions and loyalty, social media-based branding strategies, and the ethical and ecological impacts of visual dominance. The results of the study show that destination visualization not only shapes tourist perceptions but also forms new norms in tourism consumption and space production. On the other hand, excessive aestheticization also presents serious challenges such as the overcommodification of local culture, loss of authenticity, and ecological pressures due to digital overtourism. This study suggests the need for a sustainable, contextual and ethical visual approach in social media-based tourism development.

Nyarik Kopi di Tabanan Bali: Estetika, Otentisitas, dan Digital Engagement sebagai Daya Tarik Wisata Modern

Randhi Nanang Darmawan — 2025-05-20

This study examines the phenomenon of Nyarik Kopi as a culinary tourism attraction that serves as a modern tourism destination rooted in local aesthetics and authenticity in Tabanan, Bali. By combining the natural beauty of rural landscapes—rice fields, mountains, and clear irrigation streams—with an innovative business concept using modified classic motorcycles, Nyarik Kopi offers a unique and authentic tourism experience. This research employs a descriptive qualitative method through field studies, in-depth interviews, and social media analysis to identify its strengths, the role of digital engagement, and operational challenges. The findings indicate that local aesthetics and authenticity are the main attractions, while the innovative business concept strengthens the brand identity and enhances competitiveness. Digital engagement, particularly through Instagram, plays a crucial role in promotion, building digital communities, and expanding market reach. Meanwhile, operational challenges, such as dependency on weather conditions and logistical limitations, can be addressed through adaptive strategies, including operational flexibility and a pre-order system. This study concludes that the synergy between local aesthetics, business innovation, digital technology, and operational management can serve as a model for sustainable creative tourism development. These findings contribute to the modern tourism literature and provide strategic insights for similar ventures in experience-based tourism.

Model Peningkatan Pengetahuan dan Pendapatan melalui Agrowisata Kopi di Desa Sapit Lombok Timur NTB

I Gusti Ngurah Aryawan Asasandi — 2025-05-20

The potential for agrotourism as Indonesia’s main tourism priority is very large considering the country’s status as an agricultural country. The purpose of this study is to: (1) find out in detail the ins and outs of coffee agrotourism run by the “Sapit Farm” agrotourism in increasing tourist knowledge of coffee farming. (2) Find out the economic impacts caused by farming integrated with tourism, namely coffee agrotourism, with the example in this study being the “Sapit Farm” Agrotourism. This study uses a case study method by focusing on an in-depth study related to the “Sapit Farm” agrotourism, which is one way of approaching agricultural education for tourists who want to learn more about coffee agribusiness. The study yielded the following results: run by the "Sapit Farm" Agrotourism in Sapit Village is very effective in increasing participants' knowledge in understanding coffee farming. (2) In terms of income, the management of the "Sapit Farm" Agrotourism has received significant profits with income of up to Rp. 120,000,000 per year from the coffee bean harvest and the sale of seeds amounting to Rp. 75,000,000 per year.

Jejaring Kebijakan Pariwisata Berkelanjutan: Studi Strategi Pengelolaan Ekowisata di Kota Tasikmalaya

Riki Satia Muharam — 2025-05-20

Sustainable ecotourism management requires the involvement of various stakeholders through an effective policy network. The city of Tasikmalaya has significant ecotourism potential but still faces several management challenges, such as limited infrastructure, lack of coordination between institutions, and insufficient community participation in ecotourism policies. This study analyzes the role of policy networks in supporting sustainable ecotourism management in Tasikmalaya by highlighting the synergy between the government, the tourism industry, academics, and local communities. The analysis results indicate that government regulations, village tourism programs, and partnerships with the private sector and communities significantly impact ecotourism sustainability. However, challenges remain in policy implementation, such as overlapping regulations and a lack of support for conservation-based ecotourism innovation. Therefore, strategies that can be implemented to strengthen policy networks include participatory regulation improvement, enhanced cross-sector collaboration, and the utilization of technology for ecotourism policy monitoring and evaluation. With the right strategies, Tasikmalaya can optimize ecotourism management that not only enhances local economic welfare but also preserves environmental and cultural sustainability.