Penerapan Employer Branding dan Employee Value Proposition Untuk Menciptakan Employee Engagement dalam Perspektif Bisnis Islam

Authors

  • Fatih Fuadi Universitas Islam Raden Intan Lampung
  • Destin Fitria Anjayani Universitas Islam Raden Intan Lampung

DOI:

https://doi.org/10.55123/mamen.v2i4.2752

Keywords:

Employer Branding, Employee Value Proporsition, Employee Engagement

Abstract

PT Colombus Bandar Lampung, one of the companies operating in the world of buying and selling cash and credit for electronics and furniture, has the problem that every year from 2020 to 2022, the turnover value exceeds 10%. If the annual turnover rate in a company exceeds 10%, it can be categorized as high. One way that can be done to retain existing workers is to always create internal offers that can increase employee loyalty. This research aims to determine the application of employer branding, the application of employee value proportion, the impact of the application of employer branding and employee value proportion on employee engagement, and the application of employer branding and employee value proposition strategies to create employee engagement from an Islamic business management perspective. This research uses a qualitative approach. PT Colombus has a friendly work environment, which creates a feeling of comfort. Employees felt a friendly work environment and continuous improvement when PT Colombus formulated employee value proportions

Downloads

Download data is not yet available.

References

AbuSulayman, A. (1993). Towards an Islamic theory of international relations: New directions for Islamic methodology and thought (Vol. 1). International Institute of Islamic Thought (IIIT).

AbuSulayman, A. A. (2011). The Qur’anic Worldview: A Springboard for Cultural Reform. International Institute of Islamic Thought (IIIT).

Arham, M. (2010). Islamic perspectives on marketing. Journal of Islamic Marketing, 1(2), 149–164.

Cleveland, W. L. (1985). Islam against the West: Shakib Arslan and the campaign for Islamic nationalism. University of Texas Press.

Davis, K. (1967). The dynamics of organizational behavior.

Elving, W. J. L., Westhoff, J. J. C., Meeusen, K., & Schoonderbeek, J.-W. (2013). The war for talent? The relevance of employer branding in job advertisements for becoming an employer of choice. Journal of Brand Management, 20(5), 355–373.

Erlinda, F. (2020). Pengaruh employer branding, reputasi perusahaan, dan website recruitment terhadap minat melamar kerja mahasiswa perguruan tinggi negeri Kota Malang di PT Bank Syariah Mandiri. Universitas Islam Negeri Maulana Malik Ibrahim.

Ferizal, I. (2016). Journey to be Employer of Choice. Gramedia Pustaka Utama.

Habtoor, N. (2016). Influence of human factors on organisational performance: Quality improvement practices as a mediator variable. International Journal of Productivity and Performance Management, 65(4), 460–484.

Kahn, W. A. (1990). Psychological conditions of personal engagement and disengagement at work. Academy of Management Journal, 33(4), 692–724.

Khalid, S., & Tariq, S. (2015). Impact of employer brand on selection and recruitment process. Pakistan Economic and Social Review, 351–372.

Lalwani, N., & Parmar, A. (2012). An empirical study on external and internal employer branding. International Journal of Research in Social Sciences, 2(3), 167–179.

Robbins, S. P., & Judge, T. A. (2008). Perilaku organisasi edisi ke-12. Jakarta: Salemba Empat, 11.

Siyoto, S., & Sodik, M. A. (2015). Dasar Metodelogi Penelitian. Literasi Media Publishing.

Wanielista, M. P., & Yousef, Y. A. (1992). Stormwater management. John Wiley & Sons.

Downloads

Published

2023-10-30

How to Cite

Fatih Fuadi, & Destin Fitria Anjayani. (2023). Penerapan Employer Branding dan Employee Value Proposition Untuk Menciptakan Employee Engagement dalam Perspektif Bisnis Islam. MAMEN: Jurnal Manajemen, 2(4), 469–480. https://doi.org/10.55123/mamen.v2i4.2752