Analisis Pemanfaatan Instagram sebagai Media Promosi (Studi pada Toko Kue Shirouoshien Palembang)

Abstract

Technology is very helpful in introducing the products and services offered, providing easier access to the introduction and dissemination of wider information, promotions that can be done anytime and anywhere, and have a wide range. Shirouoshien cake shop is a business engaged in the culinary field by offering various types of cakes, both wet and dry cakes. Instagram is one of the social media that is actively used to promote the products offered and advertised with certain periodicity. The information provided is a photo of the product and writing information that is shared once every day. Promotion results are visible on the professional dashboard with information on impressions, interactions, new followers and shared content. Shirouoshien cake shop does not really utilize Ads due to limited costs and less than optimal use of paid advertising. The method used is descriptive qualitative research with a case study approach. The qualitative approach is included in naturalistic inguiry, which requires humans as a means because this research is full of naturalistic content.