Uji Model SerQual pada Perguruan Tinggi: Survey Empiris Mutu Layanan dan Kepuasan Mahasiswa Fakultas Ekonomi Universitas Widya Dharma Klaten
DOI:
https://doi.org/10.55123/mamen.v1i3.718Keywords:
Satisfaction Index, Servqual, Learning Service, Covid-19 PandemicAbstract
This study aims to analyze the students’ Faculty of Economics Universitas Widya Dharma satisfaction index by analyzing the gaps in each element of service. The research method is quantitative with the test of gap between expectation and perception of service quality. The respondents were 170 students in the three study programs with purposive sampling technique. The quantitative test was conducted in the form of validity test, item reliability, and Servqual gap test. The research finding shows that all dimensions have a gap value with the largest gap value in the physical evidence dimension. Lecturers and education staff in Economics Faculty Unwidha must be able to improve the service quality with the priority improvements starting from the largest gap value so the students’ satisfaction is created
Downloads
References
Argaheni, N.B. (2020). Sistematik review: Dampak Perkuliahan daring Saat Pandemi Covid-19 Terhadap Mahasiswa Indonesia. Placentum: Jurnal Ilmiah kesehatan dan Aplikasinya, Vol 8(2), 99-108
Brady, M.K., Cronin, J.J. ( 2001). Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchikal Approach. Journal of Marketing, Vol 65, 34-49
Cooper, D.R., Schindler. (2012). Business Research Method. 8th ed. New York: Mc. Graw Hill
Cronin, J.J., Taylor, S.A. (2002). Measuring Service Quality: A reexamination and extension. Jounal of Marketing,vol 6, 55-68
Gronroos. (2004). A Service Quality Model and its Marketing Implication. Europe Journal Marketing, 18 (4), 36-44
Hair J.F., Anderson, R.E., Tatham, R. L., Black, W. C. (2018). Multivariate Data Analysis. 7th ed. New Jersey: Prentice-Hall International, Inc.
Heryani, (2021) Sekolah Pasca vaksinasi. Opini., Bandung: Harian Pikiran Rakyat, 25 Januari 2021 hal 11
Irawati, D.Y., Jonatan. (2020). Evaluasi Kualitas Pembelajaran Online Selama Pandemi Covid-19: Studi Kasus di Fakultas Teknik, Universitas Katolik Darma Cendika. Jurnal Rekayasa Sistem Industri, Vol 9 No 2 , 135-165
Kemendikbud. (2020). Panduan penyelenggaraan Pembelajaran Semester Gasal 2020/2021 di Perguruan Tinggi. Direktorat Pembelajaran dan Kemahasiswaan Dirjen Dikti Kemendikbud RI
Kotler, P. (2019). Marketing Management: Analysis, Planning, Implementation, and Control 13th Ed. New Jersey: Prentice Hall
Kompas.com .(2021) Tembus Lebih dari 1 juta Kasus Covid-19. Indonesia Masuk 20 Besar di Dunia?. artikel, 27 Januari 2021
Parasuraman, A., Zeithamal, V., Berry, L. (1998). A Conceptual Model of Service Quality and Its Implication. Journal of Marketing, Vol. 49 (fall) pp 41-50
Santoso, S. (2007). SPSS: Statistik Parametrik. Jakarta: Elex Media.
Sekaran, U. (2007), Research Methods for Business, A Skill Building Approach, 5nd ed. John Willey & Sons, Inc.
Singarimbun, M dan Effendi, S. (1989), Metode Penelitian Survey, Jakarta : LP3ES
Thurau,T.H., Langer,M.F., Hansen,U. ( 2001).Modelling and Managing Student Loyalty: An Approach Based on The Concept of Relationship Quality. Journal of Service Research. Vol 3(4), 331-344
Universitas Islam Indonesia. (2020). Strategi Keberlanjutan Perguruan Tinggi Swasta. Artikel. 30 Desember 2020
Zeithaml, V.A, Parasuraman, A.,Berry, L.L. (1990). Delivering Quality Service, Balancing Customer Perceptions and Expectations, NY: The Free Press
I. Ghozali, “Ekonometrika: Teori, konsep dan aplikasi dengan IBM SPSS 22,” Semarang: Badan Penerbit Undip, 2014.
Y. L. Sukestiyarno and A. Agoestanto, “Batasan prasyarat uji normalitas dan uji homogenitas pada model regresi linear,” Unnes Journal of Mathematics, vol. 6, no. 2, pp. 168–177, 2017.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Dandang Setyawanti, Anis Marjukah, Abdul Haris, M Suranto, Agung Nugroho Jati, M Pujo Darmo

This work is licensed under a Creative Commons Attribution 4.0 International License.
Hak cipta pada setiap artikel adalah milik penulis.
Penulis mengakui bahwa MAMEN (Jurnal Manajemen) sebagai publisher yang mempublikasikan pertama kali dengan lisensi
Creative Commons Attribution 4.0 International License.
Penulis dapat memasukan tulisan secara terpisah, mengatur distribusi non-ekskulif dari naskah yang telah terbit di jurnal ini kedalam versi yang lain, seperti: dikirim ke respository institusi penulis, publikasi kedalam buku, dan lain-lain. Dengan mengakui bahwa naskah telah terbit pertama kali pada MAMEN (Jurnal Manajemen).


























