Transparansi Informasi Label Gizi dan Pengetahuan Gizi pada Kemasan terhadap Keputusan Pembelian
DOI:
https://doi.org/10.55123/mamen.v5i1.7388Keywords:
Food Labels, Nutrition Knowledge, Purchasing Decisions, Food and Beverage ProductsAbstract
The increased use of packaged food and beverage goods, the information on the packaging has become one of the most important factors for customers to consider when making purchasing decisions. The clarity of nutrition label information, as well as customer awareness of nutrition, are important factors in assisting consumers in selecting safer and healthier goods. The purpose of this study is to investigate the impact of nutrition label transparency and nutritional knowledge on food and beverage purchasing decisions. The study employed a survey method with a quantitative approach. Data was collected by distributing online questionnaires to 66 respondents chosen using a purposive selection technique. Validity and reliability tests, classical assumption tests, and multiple linear regression analysis were used to analyze the data. The findings revealed that transparency of nutrition label information and nutritional awareness had a positive and significant impact on both individual and group purchase decisions. The coefficient of determination of 74.3% implies that both variables contribute significantly to explaining differences in consumer purchasing decisions.
Downloads
References
ALG, P. B. (2016). Peraturan BPOM Tentang Acuan Label Gizi. Bpom, 11, 1–16.
Aprianti, A., Mubarokah, K., Yuantari, M. G. C., & Rahma, N. S. (2023). Nutrition Fact Literacy in Productive Age Communities in Semarang City, Indonesia. Amerta Nutrition, 7(3), 406–412. https://doi.org/10.20473/amnt.v7i3.2023.406-412
BPOM. (2022). Peraturan Kepala Badan Pengawas Obat Dan MakananRepublik IndonesiaNomor 1 Tahun 2022Tentang Acuan Label Gizi. 2, 21.
Firmansyah, Anang., M. (2019). Buku Pemasaran Produk dan Merek. Buku Pemasaran Produk Dan Merek, August, 1–337.
Huang, Z., Huang, B., & Huang, J. (2021). The relationship between nutrition knowledge and nutrition facts table use in china: A structural equation model. International Journal of Environmental Research and Public Health, 18(12). https://doi.org/10.3390/ijerph18126307
Kotler.P & Amstrong, G. (2008). Prinsip-prinsip Pemasaran. Edisi 12. Jakarta: Penerbit Erlangga
Kotler .P & Keller. (2016). Marketing Management. 15 ed. England: Pearson Education Limited.
Krisnadi, A. R., & Lewinsky, J. (2020). Analisis Pengaruh Personal Branding Dan Restaurant Atmosphere Terhadap Keputusan Pembelian Konsumen Di 88 Korean. J-Stp, 5(2), 18–24.
Lestari, P. Y., Tambunan, L. N., & Lestari, R. M. (2022). Hubungan Pengetahuan Tentang Gizi Terhadap Status Gizi Remaja. Relationship of Nutritional Knowledge to Nutritional Status Teenage. Jurnal Surya Medika (JSM), 8(1), 65–69. http://journal.umpalangkaraya.ac.id/index.php/jsm
Nugroho, R. W., Triyani, D., & Prapti N.S.S, L. (2020). Pengaruh Kualitas Produk, Persepsi Harga Dan Lokasi Terhadap Keputusan Pembelian Konsumen Cafe Riilfians and Bistro Pati. Solusi, 18(2). https://doi.org/10.26623/slsi.v18i2.2303
Purnamasari, U. (2025). Persepsi Konsumen Dalam Membeli Terhadap Label Gizi pada Produk Makanan yang Diproduksi oleh UMKM Consumer Perception in Purchasing Decisions Toward Nutrition Labels on Food Products Produced by MSMEs. Jurnal E-Bussiness 5(2), 1–7.
Sarmigi, E., & Parasmala, E. (2021). Pengaruh Fasilitas, Lokasi, Dan Harga Terhadap Keputusan Berkunjung Ke Objek Wisata Bukit Khayangan Kota Sungai Penuh. Al-Dzahab, 2(2), 93–105. https://doi.org/10.32939/dhb.v2i2.946
Sugiyono. (2020). Metodologi Penelitian Kuantitatif, Kualitatif dan R & D.
Widiawati, D., & Komalasari, E. (2020). Gambaran Tingkat Kepatuhan Membaca Label Pangan pada Mahasiswa Fakultas Sainsdan Teknologi Universitas Al Azhar Indonesia. Jurnal Al-Azhar Indonesia Seri Sains Dan Teknologi, 5(3), 151. https://doi.org/10.36722/sst.v5i3.378
Zhang, J., Zhai, L., Osewe, M., & Liu, A. (2020). Analysis of factors influencing food nutritional labels use in Nanjing, China. Foods, 9(12). https://doi.org/10.3390/foods9121796
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Mochammad Akbar
This work is licensed under a Creative Commons Attribution 4.0 International License.
Hak cipta pada setiap artikel adalah milik penulis.
Penulis mengakui bahwa MAMEN (Jurnal Manajemen) sebagai publisher yang mempublikasikan pertama kali dengan lisensi
Creative Commons Attribution 4.0 International License.
Penulis dapat memasukan tulisan secara terpisah, mengatur distribusi non-ekskulif dari naskah yang telah terbit di jurnal ini kedalam versi yang lain, seperti: dikirim ke respository institusi penulis, publikasi kedalam buku, dan lain-lain. Dengan mengakui bahwa naskah telah terbit pertama kali pada MAMEN (Jurnal Manajemen).
