Pelatihan Manajemen Komunikasi Pemasaran Bagi Usaha Menengah Kecil Masyarakat Dalam Meningkatkan Pemberdayaan Ekonomi Masyarakat
DOI:
https://doi.org/10.55123/abdikan.v1i1.84Keywords:
Training, Management, Strategy, Marketing CommunicationAbstract
This community service aims to provide knowledge and understanding through Marketing Communication Management training for Small Medium Enterprises (MSME) in Telagasari Village, Serangpanjang, Subang. The Covid-19 pandemic condition requires creativity and innovation in marketing MSME products. Methods Lectures, discussions, exercises and presentation of the results of the training for MSME managers in the village. The results of the service stated that the communication strategy required training and knowledge about the media and market opportunities for MSME products. Management planning and knowledge of competitors in improving product quality is supported by direct cash assistance (BLT) for MSME. Marketing communication strategy for MSME products in Tegalasari Village is needed, to consider several things related to marketing communication requiring training and business credit, to increase production and empower natural resources owned by continuous training and coaching. Increasing the number of MSMEs and production quality through HR training and product quality training.
Downloads
References
Ahmadi, C., Hermawan, D., Srinadi, N. L. P., & Kusuma, T. M. (2021). Penerapan Digital Marketing sebagai Strategi Pengembangan Usaha Ternak Tikus Putih . Yumary: Jurnal Pengabdian Kepada Masyarakat , 2(1 SE-Articles). https://doi.org/10.35912/yumary.v2i1.503
Algahtani., A. (2014). Are Leadership and Management Different? A Review. Journal of Management Policies and Practices., 2(3), 71–82.
Andi, K., Dharma, F., & Gamayuni, R. R. (2021). Pelatihan Peningkatan Kualitas Produk dan Pemasaran Usaha Bubuk Biji Salak di Desa Sungai Langka, Kabupaten Pesawaran. Yumary: Jurnal Pengabdian Kepada Masyarakat , 1(4 SE-Articles). https://doi.org/10.35912/yumary.v1i4.71
Arends, R. Y., Bode, C., Taal, E., & Laar, M. A. F. J. van de. (2016). The longitudinal relation between patterns of goal management and psychological health in people with arthritis: The need for adaptive flexibilit. British Journal Of Health Psycology, 21(2), 469–489. https://doi.org/10.1111/bjhp.12182
Bowen, S. A. (2019). Corporate communication. In An Integrated Approach to Communication Theory and Research, Third Edition (pp. 399–413). https://doi.org/10.4324/9780203710753-34
Callen, B. (2010). Manager’s Guide To Marketing, Advertising, and Publicity. The McGraw-Hill Companies, Inc.
Dharma, F., Agustina, Y., & Windah, A. (2021). Penerapan Manajemen Keuangan dan Digital Marketing pada Pelaku Usaha Rengginang di Desa Kunjir. Jurnal Nusantara Mengabdi, 1(1 SE-Articles). https://www.penerbitgoodwood.com/index.php/JNM/article/view/620
Dwinarko, Sulistyanto, A., Widodo, A., & Mujab, S. (2021). Pelatihan Manajemen Komunikasi pada Badan Permusyawaratan Desa (BPD) dalam Meningkatkan Pemberdayaan Masyarakat. Yumary: Jurnal Pengabdian Kepada Masyarakat , 1(4 SE-Articles). https://doi.org/10.35912/yumary.v1i4.314
Ekasari, A., Siagian, V., Matusin, A. R., & Nilawati, Y. J. (2021). Strategi Pemasaran dan Pengelolaan Keuangan bagi Usaha Mikro, Kecil dan Menengah di Masa Pandemi Covid-19. Jurnal Nusantara Mengabdi, 1(1 SE-Articles). https://www.penerbitgoodwood.com/index.php/JNM/article/view/561
Firmansyah, M. A. (2020). Komunikasi Pemasaran (T. Q. Media (ed.); Pertama). CV. Penerbit Qiara Media.
Hadiyari, E., & Kresniani, E. (2012a). Pemasaran Tradisional dan Pemasaran Kewirausahaan: Pengaruhnya Terhadap Kinerja Usaha Kecil Etnis Jawa dan Madura. Manajemen Dan Bisnis, 11(1), 137–155.
Hadiyari, & Kresniani, E. (2012b). Pemasaran Tradisional dan Pemasaran Kewirausahaan: Pengaruhnya Terhadap Kinerja Usaha Kecil Etnis Jawa dan Madura. Manajemen Dan Bisnis,. Wartakini.Co. https://www.wartakini.co/2017/05/forum-komunikasi-bpd-se-kabupaten-subang-akhirnya-terbentuk.
Undang-Undang Republik Indonesia Nomor 20 Tahun 2008 tentang Usaha Mikro, Kecil, dan Menengah, (2008).
Kaye, M. (1994). Communication Management. PT Erlangga.
Kotler, P. & K. L. K. (2009). Marketing Management (Twelfth Ed). New Jersey: Pearson.
Panuju, R. (2019). Komunikasi Pemasaran: Pemasaran sebagai Gejala Komunikasi dan Komunikasi sebagai Strategi Pemasaran. In Prenada Media.
Saretta, I. R. (2021). Memahami Pengertian UMKM, Ciri, dan Perannya bagi Ekonomi. Cermati.Com.
Schraeder, M., Self, D. R., Jordan, M. H., & Portis, R. (2014). The Functions of Management as Mechanisms for Fostering Interpersonal Trust. ADVANCES IN BUSINESS RESEARCH, 5(1), 50-62.
Sulistyanto, A., Dwinarko, D., Syafrizal, T., & Mujab, S. (2021). Pelatihan Kewirausahaan dan Manajemen Komunikasi Pemasaran bagi Pelaku UMKM pada Masyarakat di Kelurahan Ponggang, Kec. Serangpanjang, Kabupaten Subang: Jurnal Abdidas, 2(1), 34-40. https://doi.org/https://doi.org/10.31004/abdidas.v2i1.199
Tahri, W. (2019). Disclosure and Communication of the Corporate Social Responsibility (CSR) in Morocco: The Case of a Bank. In Lecture Notes in Information Systems and Organisation (Vol. 30, pp. 247–261). https://doi.org/10.1007/978-3-030-10737-6_16
Aulia, F. (2020). Hubungan Pemahaman Ilmu Tajwid dengan Kemampuan Membaca Al-Qur’an Kelas V di MIN 1 Bandar Lampung.
Djajasaputra, A. D. R., & Halim, M. S. (2019). Fungsi Kognitif Lansia yang Beraktivitas Kognitif secara Rutin dan Tidak Rutin. Jurnal Psikologi, 46(2), 85–101. https://doi.org/10.22146/jpsi.33192
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Dwinarko, Ari Sulistyanto, Saeful Mujab
This work is licensed under a Creative Commons Attribution 4.0 International License.
