Profil UMKM di Lingkungan Universitas Katolik Santo Thomas

Abstract

Community service activities will be conducted by conducting a series of digital marketing socializations for MSME actors in the Catholic University of Santo Thomas environment. This socialization activity aims to provide digital marketing information related to digital media, get to know the types of content and the concept of digital marketing content and provide tips for creating digital marketing content. This socialization activity aimed to gather the profiles of MSME actors within the Catholic University of Santo Thomas environment. The preparations for this socialization activity were to prepare socialization materials and questionnaire instruments; the questionnaire consisted of five questions identifying the personal data of MSME actors and five questions for MSME business data. The research team tested the questionnaire instrument for this socialization activity, achieving an average correlation value greater than 0.3 and The research team tested the questionnaire instrument for this socialization activity, achieving an average correlation value greater than 0.3 and a Cronbach's Alpha value of 0.753, which is above the acceptable threshold of 0.5. Therefore, they declared the questionnaire valid and reliable. This socialization activity resulted in 56 MSME actors in the Catholic University of Santo Thomas environment, of which 34 were food MSME actors, 9 were beverage MSME actors, 12 were Printing actors and 1 Laundry MSME actor. The UMKM actors who participated in this activity were 33.9% of the total number of UMKM actors at Santo Thomas Catholic University, and 89.5% stated that they were willing to receive UMKM assistance.