Pengaruh Daya Tarik dan Electronic Word Of Mouth Serta Destination Image Terhadap Keputusan Berkunjung di Pantai BSB Balikpapan

Penulis

  • Lingli Prixi Tuela Universitas Mulawarman
  • Saida Zainurossalamia ZA Universitas Mulawarman

DOI:

https://doi.org/10.55123/toba.v5i3.8876

Kata Kunci:

Attraction, Destination Image, Electronic Word Of Mouth, Visiting Decision

Abstrak

This study aims to determine the extent of influence of attractiveness, electronic word of mouth and destination image on the decision to visit BSB Beach Balikpapan. The independent variables used in this study are attractiveness, electronic word of mouth and destination image. The dependent variable in this study is the decision to visit. The population used in this study were people who had visited BSB Beach Balikpapan, with a sample size of 140 people. This study used nonprobability sampling and purposive sampling techniques. The type of data used was quantitative data obtained directly using a questionnaire. The data sources in this study were primary data and secondary data. In this study, data analysis was processed using the SEM-PLS method processed using SmartPLS 4.0 software. The results of the study showed that: (1) Attractiveness had a positive and significant effect on the decision to visit (2) Electronic word of mouth had a positive and significant effect on the decision to visit (3) Destination Image had a positive and significant effect on the decision to visit.

Unduhan

Data unduhan belum tersedia.

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Unduhan

Diterbitkan

2026-08-07

Cara Mengutip

Lingli Prixi Tuela, & Saida Zainurossalamia ZA. (2026). Pengaruh Daya Tarik dan Electronic Word Of Mouth Serta Destination Image Terhadap Keputusan Berkunjung di Pantai BSB Balikpapan. TOBA: Journal of Tourism, Hospitality, and Destination, 5(3), 236–243. https://doi.org/10.55123/toba.v5i3.8876

Terbitan

Vol 5 No 3 (2026): Agustus 2026

Bagian

Articles

Lisensi

Hak Cipta (c) 2026 Lingli Prixi Tuela, Saida Zainurossalamia ZA

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