SWOT Analysis of Green Tourism Development Strategies in Telaga Saat, Puncak, West Java
DOI:
https://doi.org/10.55123/toba.v4i3.6140Kata Kunci:
Community-Based Tourism, Green Tourism, Multi-Stakeholder Collaboration, Sustainable Tourism, SWOT AnalysisAbstrak
This study examines the implementation of green tourism at Telaga Saat using a qualitative approach, involving in-depth interviews with five key informants (management, government, academics, Perhutani, and media). The findings reveal that the main strengths of the destination are its unique ecological features and strong community involvement, while limitations in facilities and human resource capacity remain critical weaknesses. Opportunities are identified in the support of the 2025–2029 National Medium-Term Development Plan (RPJMN) and the potential for university collaboration, whereas threats include overtourism and climate change. The TOWS matrix produces four core strategies: (1) a local product-based water conservation education package (SO), (2) eco-friendly infrastructure improvements supported by CSR (WO), (3) dynamic carrying capacity management using real-time sensors (ST), and (4) a circular waste management ecosystem (WT). Strategy implementation is prioritized for 2025–2029, with key indicators including a 40% reduction in plastic waste, ASEAN Sustainable Tourism Standard certification, and the planting of 10,000 endemic trees. The study highlights that multi-stakeholder collaboration is essential for sustaining green destinations in ecologically sensitive areas.
Unduhan
Referensi
Altaran, H., Sondakh, M., & Harilama, S. H. (2023). Peranan Komunikasi Orang Tua Dengan Remaja Dalam Melestarikan Bahasa Tidore Di Kelurahan Goto Kota Tidore Kepulauan Maluku Utara. JURNAL ACTA DIURNA KOMUNIKASI, 5(1).
Astuti, N. N. S. (2024). The future of green tourism in Bali: Challenges and opportunities. Journal of Applied Sciences in Travel and Hospitality, 7(2), 178–195.
Blake, N., & Pierce, L. (2024). Proceeding of The International Global Tourism Science and Vocational Education Volume Sustainable Tourism Development: Strategies for Balancing Economic Growth and Environmental Conservation. 24–28. https://doi.org/10.62951/icgtsave.v1i2.153
Brian, R., Soeswoyo, D. M., Sudirja, J., Arafah, W., Ingkadijaya, R., Brahmantyo, H., & Djati, S. P. (2023). Community enthusiasm in developing Ombilin coal-mining industrial heritage in Sawahlunto, West Sumatera. International Journal of Applied Sciences in Tourism and Events, 7(1), 37–45. https://doi.org/10.31940/ijaste.v7i1.37-45
Harahap, M. (2020). Metodologi Penelitian Kualitatif: Teori dan Praktik. Universitas Sumatera Utara Press.
Kanaka, W. (2024, December 14). Puncak Sudah Overtourism, tapi Kenapa Orang Tetap ke Sana? Ini Jawabannya. Detiktravel. https://travel.detik.com/travel-news/d-7685873/puncak-sudah-overtourism-tapi-kenapa-orang-tetap-ke-sana-ini-penjelasannya
Martha, E., & Kresno, S. (2016). Metodologi Penelitian Kualitatif untuk Bidang Kesehatan. Rajagrafindo.
Muangasame, K., & McKrecher, B. (2015). The challenge of implementing sustainable tourism policy: a 360-degree assessment of Thailand’s “7 Greens sustainable tourism policy.” Journal of Sustainable Tourism , 23(4), 497–516. https://doi.org/https://doi.org/10.1080/09669582.2014.978789
Pan, X., Yan, E., Cui, M., & Hua, W. (2018). Examining the usage, citation, and diffusion patterns of bibliometric mapping software: A comparative study of three tools. Journal of Informetrics, 12(2), 481–493. https://doi.org/10.1016/j.joi.2018.03.005
Pasulu, E. P., Budiandriani, Suriyanti, & Nurnajamuddin, M. (2024). Pengembangan Pariwisata Berkelanjutan di Kabupaten Toraja Utara Berbasis Green Tourim. Edonomika, 08(04), 1–23.
Puspitasari, D. (2021). Sosiologi Kepariwisataan Konsep Dan Perkembangan. In Angewandte Chemie International Edition, 6(11), 951–952. (Issue Mi).
Sari, D. P. (2018). Apakah ada peranan aktivitas wisata dalam peningkatan ekonomi daerah di Kota Bogor. Barista: Jurnal Kajian Bahasa Dan Pariwisata, 5(1), 12–22.
Soeprobowati. (2017). Lake Management: Lesson Learn from Rawapening Lake. Advance Science Letters, 23, 7.
Soeswoyo, D. M. (2021). Potensi Pariwisata Dan Strategi Pengembangan Desa Wisata Sukajadi di Kabupaten Bogor. Masyarakat Pariwisata : Journal of Community Services in Tourism, 2(1), 13–26. https://doi.org/10.34013/mp.v2i1.371
Sugiyono. (2015). Metode Penelitian Kualitatif, Kuantitatif, dan R&D. Alfabeta.
Sutanto, H., & Setiadi, N. J. (2020). Overtourism Sebagai Keniscayaan Dalam Pengelolaan Pariwisata di Indonesia. Jurnal Altasia.
Tourism, W., & Un, O. (2024). Global Tourism Plastics Initiative: Annual Progress Report 2023. In Global Tourism Plastics Initiative: Annual Progress Report 2023. https://doi.org/10.18111/9789284426027
Uno, S. (2024). Sandiaga Uno: Target Pariwisata 2023 Terlampui, 2024 Fokus Green Tourism. Tempo. https://www.tempo.co/hiburan/sandiaga-uno-target-pariwisata-2023-terlampui-2024-fokus-green-tourism-102420
Vasile HERMAN, G., Lew, A. A., Luisa RODRIGUEZ, M., & Williams, A. M. (n.d.). Geojournal of Tourism and Geosites.
Yusuf, A. M. (2014). Metode Penelitian: Kuantitatif, Kualitatif & Penelitian Gabungan. Kencana Prenadamedia Group.
Unduhan
Diterbitkan
Cara Mengutip
Terbitan
Bagian
Lisensi
Hak Cipta (c) 2025 Mohamad Afendi, Dhanik Puspitasari , Dina Mayasari Soeswoyo
Artikel ini berlisensi Creative Commons Attribution 4.0 International License.
Hak cipta pada setiap artikel adalah milik penulis.
Penulis mengakui bahwa Toba: Journal of Tourism, Hospitality, and Destination sebagai publisher yang mempublikasikan pertama kali dengan lisensi
Creative Commons Attribution 4.0 International License.
Penulis dapat memasukan tulisan secara terpisah, mengatur distribusi non-ekskulif dari naskah yang telah terbit di jurnal ini kedalam versi yang lain, seperti: dikirim ke respository institusi penulis, publikasi kedalam buku, dan lain-lain. Dengan mengakui bahwa naskah telah terbit pertama kali pada Toba: Journal of Tourism, Hospitality, and Destination.
