Pengaruh Nature-Based Learning Experience terhadap Keputusan Berkunjung Wisatawan Generasi Z ke Taman Hutan Raya Ir. H. Djuanda

Penulis

  • Khairunnisa Nurul Amalia Universitas Pendidikan Indonesia
  • Melanie Mesra Khatami Universitas Pendidikan Indonesia
  • Regina Velma Valissa Haryadi Universitas Pendidikan Indonesia
  • Widyastuti Widyastuti Universitas Pendidikan Indonesia

DOI:

https://doi.org/10.55123/toba.v5i3.8513

Kata Kunci:

Generation Z, Ir. H. Djuanda Grand Forest Park, Nature-Based Learning Experience, Visitation Decision

Abstrak

Indonesia's natural wealth positions tourism as a leading sector, where grand forest parks serve a strategic role as both conservation areas and open learning spaces. Despite their strong educational potential, the specific factors driving Generation Z's visitation decisions to destinations such as Ir. H. Djuanda Grand Forest Park (Tahura) require in-depth study, particularly regarding the aspect of learning experiences. This research aims to analyze the influence of nature-based learning experiences on the visitation decisions of Generation Z tourists. Utilizing a quantitative approach with simple linear regression analysis on 40 respondents, the results indicate that nature-based learning experiences have a positive and significant impact on visitation decisions. The primary findings reveal that educational and emotional interactions in nature can explain up to 21% of the variation in tourists' decision-making. In conclusion, meaningful learning experiences are a key factor in shaping positive perceptions and the interest of Generation Z toward natural destinations.

Unduhan

Data unduhan belum tersedia.

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Unduhan

Diterbitkan

2026-08-07

Cara Mengutip

Khairunnisa Nurul Amalia, Melanie Mesra Khatami, Regina Velma Valissa Haryadi, & Widyastuti, W. (2026). Pengaruh Nature-Based Learning Experience terhadap Keputusan Berkunjung Wisatawan Generasi Z ke Taman Hutan Raya Ir. H. Djuanda. TOBA: Journal of Tourism, Hospitality, and Destination, 5(3), 274–282. https://doi.org/10.55123/toba.v5i3.8513

Terbitan

Vol 5 No 3 (2026): Agustus 2026

Bagian

Articles

Lisensi

Hak Cipta (c) 2026 Khairunnisa Nurul Amalia, Melanie Mesra Khatami, Regina Velma Valissa Haryadi, Widyastuti Widyastuti

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