Collaborative Governance in Sustainable Health Tourism Development in Ubud, Bali: A Perspective Collaborative Governance and Public Value
DOI:
https://doi.org/10.55123/toba.v5i3.9100Kata Kunci:
Collaborative Governance, Community-Based Wellness Tourism, Public Value, Sustainable Tourism Policy, Ubud, Wellness TourismAbstrak
Wellness tourism has emerged as one of the fastest-growing sectors in the global tourism industry, emphasizing the integration of individual well-being, cultural preservation, and environmental sustainability. Ubud, Bali, possesses significant potential as a wellness tourism destination due to its internationally recognized yoga traditions, the UNESCO-listed Subak cultural landscape, and strong community-based institutions. Nevertheless, the rapid expansion of wellness tourism has generated challenges related to environmental carrying capacity, land-use conversion, institutional fragmentation, and limited coordination among stakeholders in tourism policy development. This study aims to examine the contribution of collaborative governance to sustainable wellness tourism development in Ubud and to formulate a governance model capable of generating public value. A qualitative literature study approach was employed by reviewing scholarly publications, policy documents, and government regulations related to tourism development published between 2021 and 2026. The analysis applies the Collaborative Governance Regime framework developed by Emerson and Nabatchi, complemented by Moore's Public Value Theory. The findings indicate that sustainable wellness tourism depends on three interrelated governance dimensions: collaborative leadership, community co-creation, and institutional trust. These dimensions foster stakeholder collaboration that enhances community welfare, environmental conservation, and cultural preservation. Based on these findings, this study proposes the Community-Based Wellness Tourism Governance (CBWTG) model, integrating government institutions, private sector organizations, local communities, traditional villages, Subak institutions, and higher education institutions into a collaborative governance framework for sustainable tourism development. The proposed model extends collaborative governance literature by positioning local cultural institutions as strategic governance assets for creating public value in regional tourism policy.
Unduhan
Referensi
Adnyani, N. K., & Landrawan, I. W. (2023). Penguatan Desa Adat dalam pembangunan pariwisata berkelanjutan di Bali. Jurnal Administrasi Publik.
Ansell, C., & Gash, A. (2008). Collaborative governance in theory and practice. Journal of Public Administration Research and Theory, 18(4), 543–571.
Ansell, C., & Torfing, J. (2021). Public governance as co-creation: A strategy for revitalizing the public sector and rejuvenating democracy. Cambridge University Press.
Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101.
Bryson, J. M., Crosby, B. C., & Bloomberg, L. (2014). Public value governance: Moving beyond traditional public administration and the new public management. Public Administration Review, 74(4), 445–456.
Emerson, K., Nabatchi, T., & Balogh, S. (2012). An integrative framework for collaborative governance. Journal of Public Administration Research and Theory, 22(1), 1–29.
Giampiccoli, A., & Mtapuri, O. (2020). Community-based tourism: Critical success factors. African Journal of Hospitality, Tourism and Leisure, 9(5), 1–17.
Global Wellness Institute. (2024). Global Wellness Economy Monitor 2024. Global Wellness Institute.
Goodwin, H. (2021). Responsible tourism: Using tourism for sustainable development (2nd ed.). Goodfellow Publishers.
Junaid, I., Salim, M. A., & rekan. (2022). Wellness tourism development in Indonesia: Challenges and opportunities. Journal of Tourism and Cultural Change.
Mahkamah Konstitusi Republik Indonesia. (2024). Putusan Mahkamah Konstitusi tentang Pajak Barang dan Jasa Tertentu (PBJT). Jakarta.
Moore, M. H. (1995). Creating public value: Strategic management in government. Harvard University Press.
OECD. (2022). OECD Tourism Trends and Policies 2022. OECD Publishing.
Pemerintah Provinsi Bali. (2021). Rencana Pembangunan Jangka Menengah Daerah (RPJMD) Provinsi Bali Tahun 2021–2026. Denpasar.
Smith, M. K., & Puczkó, L. (2009). Health and wellness tourism. Elsevier/Butterworth-Heinemann.
Snyder, H. (2019). Literature review as a research methodology: An overview and guidelines. Journal of Business Research, 104, 333–339.
Teguh, F. (2021). Quality tourism: Strategi pembangunan pariwisata berkelanjutan di Indonesia. Kementerian Pariwisata dan Ekonomi Kreatif.
UNESCO. (2012). Cultural Landscape of Bali Province: The Subak System as a Manifestation of the Tri Hita Karana Philosophy. UNESCO World Heritage Centre.
UN Tourism. (2023). Tourism and the Sustainable Development Goals – Journey to 2030. UN Tourism (formerly UNWTO).
Xiao, Y., & Watson, M. (2019). Guidance on conducting a systematic literature review. Journal of Planning Education and Research, 39(1), 93–112.
Unduhan
Diterbitkan
Cara Mengutip
Terbitan
Bagian
Lisensi
Hak Cipta (c) 2026 Dewa Gede Candra Arimbawa, Nyoman Diah Utari Dewi, Mohd Hafiz Hanafiah
Artikel ini berlisensi Creative Commons Attribution 4.0 International License.
Hak cipta pada setiap artikel adalah milik penulis.
Penulis mengakui bahwa Toba: Journal of Tourism, Hospitality, and Destination sebagai publisher yang mempublikasikan pertama kali dengan lisensi
Creative Commons Attribution 4.0 International License.
Penulis dapat memasukan tulisan secara terpisah, mengatur distribusi non-ekskulif dari naskah yang telah terbit di jurnal ini kedalam versi yang lain, seperti: dikirim ke respository institusi penulis, publikasi kedalam buku, dan lain-lain. Dengan mengakui bahwa naskah telah terbit pertama kali pada Toba: Journal of Tourism, Hospitality, and Destination.
