Pelatihan E-Commerce (Digital Marketing) pada Umkm Kue Khas Desa Kayu Laut Mandailing Natal

Authors

  • Jureid Jureid STAIN Mandailing Natal

DOI:

https://doi.org/10.55123/abdisoshum.v3i2.3588

Keywords:

Training, E-Commerce, Digital Marketing, MSMEs, Cake

Abstract

This service aims to provide digital marketing/e-commerce training to Typical Cake MSME Business Actors in Kayu Laut Village, Panyabungan Selatan District, Mandailing Natal Regency so that after this training, business actors can take advantage of the potential of the digital/e-commerce market. This service uses the Asset Based Community Development (ABCD) method which focuses on developing the quality of the community's economic welfare by emphasizing the superiority of assets owned by the community. The stages in this service start with the preparation stage, until the termination stage. Where the process takes approximately two months. It was discovered that the typical cake MSMEs in Kayu Laut village, based on their marketing, still use conventional methods. So training is needed that aims to empower the Khas Cake MSMEs of Kayu Laut village with marketing methods through e-commerce/digital marketing. The training activities for this service were successfully carried out as evidenced by the enthusiasm of the participants in participating in the activities. The results of this activity show that after carrying out this activity, business actors already understand how important it is to adapt their insights to the times. You already understand how important it is to apply e-commerce to existing products. Also, they start to apply this knowledge with direct practice. By having a Facebook and Shopee page as a place to promote the cake products it sells. This activity, will and is expected to have implications for the future of the typical UMKM cake from Kayu Laut village.

References

Abdurrahman, G., Oktavianto, H., Habibie, E. Y., & Hadiyatullah, A. W. (2020). Pelatihan Digital Marketing Pada UMKM Sebagai Penunjang Kegiatan Promosi Dan Pemasaran. Jurnal Pengabdian Masyarakat Manage, 1(2). https://doi.org/10.32528/jpmm.v1i2.3981

Bari, I. F. (2016). Analisis Strategi Marketing Menurut Philip Kotler Dan Muhammad Syakir Sula Terhadap Diferensiasi Produk Pada Superqurban Di Rumah Zakat (Rz) Cabang Turangga Bandung. Universitas Islam Bandung.

Bashir, A., Susetyo, D., Hidayat, A., Hamira, H., & Aini, B. T. (2020). Pelatihan E-commerce pada Industri Rumah Tangga di Desa Kerinjing, Kabupaten Ogan Ilir. Sricommerce: Journalof Sriwijaya Community Services, 1(1). https://doi.org/10.29259/jscs.v1i1.6

Hamza, L. M., & Agustien, D. (2019). Pengaruh Perkembangan Usaha Mikro, Kecil, dan Menengah Terhadap Pendapatan Nasional Pada Sektor UMKM di Indonesia. Jurnal Ekonomi Pembangunan, 8(2). https://doi.org/10.23960/jep.v8i2.45

Jureid, Syarifah Nasution, D., & Siregar, N. (2023). Pemberdayaan ekonomi masyarakat desa kayulaut melalui UMKM komunitas kue khas Bika bakar kayulaut dengan strategi culinaryfashion. Jurnal Visi Pengabdian Kepada Masyarakat, 5(1). https://doi.org/10.51622/pengabdian.v5i1.2013

Muliyati, M., & Bachri, S. (2021). PENINGKATAN KOMPETENSI MASYARAKAT DALAM MENGEMBANGKAN PEMASARAN E-COMMERCE DI DKI JAKARTA. Jurnal Pengabdian Teratai, 2(1). https://doi.org/10.55122/teratai.v2i1.214

Nurjaman, K. (2022). Pemberdayaan E-Commerce di Kalangan Pelaku UMKM di Indonesia. Jurnal Abdimas Peradaban, 3(1). https://doi.org/10.54783/ap.v3i1.6

Nuryananda, P. F., & Prabowo, B. (2020). Brickonomic: Pembangunan Kapasitas Ekonomi Desa Tegaren Berdasar Aset Lokal Lokal. Jurnal Bisnis Indonesia.

Pramesti, N. K. Y., & Pradhana, I. P. D. (2023). PENGEMBANGAN UMKM MELALUI PELATIHAN E–COMMERCE DI KABUPATEN BADUNG. Abdimas Galuh, 5(1). https://doi.org/10.25157/ag.v5i1.8699

Selasi, D., Umam, K., Rahmah, D., Alfiyanti, P., &Romdiyah, S. (2021). Pendekatan ABCD ( AssetBasedCommunitty Development ): Upaya Peningkatan Pendapatan Keluarga Melalui Pelatihan Pembuatan Telur Asin di Desa marikangen Kecamatan Plumbon Kabupaten Cirebon. Etos : Jurnal Pengabdian Masyarakat, 3(2).

Septiana, V., Hapsari, E. H., & Karyono, H. (2016). Hukum Sebagai Pelindung Umkm Dan Pertumbuhan Umkm: Bagaimana Seharusnya? Jurnal Universitas Airlangga, 1(1).

Suaib. (2022). Kadis Pariwisata Madina : Cukup Alasan Menjadikan Desa Kayu Laut Sebagai Kampung Kuliner. https://madinapos.com/2022/09/24/kadis-pariwisata-madina-cukup-alasan-menjadikan-desa-kayu-laut-sebagai-kampung-kuliner/

Wibowo, Y., Marwansyah, Frilla Degustia, & Indriaty. (2023). PELATIHAN E-COMMERCE PADA UMKM TEKAT TIGA DARA. Jurnal Pengabdian Ibnu Sina, 2(1). https://doi.org/10.36352/j-pis.v2i1.504

Downloads

Published

2024-06-28

How to Cite

Jureid, J. (2024). Pelatihan E-Commerce (Digital Marketing) pada Umkm Kue Khas Desa Kayu Laut Mandailing Natal. ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial Dan Humaniora, 3(2), 55–63. https://doi.org/10.55123/abdisoshum.v3i2.3588

Issue

Section

Articles