Pemberdayaan Perempuan Desa Tempurejo terhadap Diversifikasi Potensi Produk Olahan Pisang melalui Pelatihan Produksi dan Penjualan
DOI:
https://doi.org/10.55123/abdisoshum.v4i3.6362Keywords:
Diversification, Training, Empowerment, Production, SalesAbstract
Tempurejo Village in Jember Regency boasts abundant banana potential, considered one of the village's leading products. However, its utilization remains suboptimal. This community service research aims to empower women in Tempurejo Village, Jember, who are predominantly housewives, to increase family income through the diversification of processed banana products. Tempurejo Village has significant potential as a center for banana production and collection, but local processed banana products are still traditional, lack branding, and face limited marketing knowledge. Using a Participatory Rural Appraisal (PRA) approach, the activities were carried out through stages of team formation, objective formulation, stakeholder identification, needs analysis, problem prioritization, preparation, material implementation, and practical training. A total of 30 housewives were trained to produce economically valuable banana processed products such as crispy banana nuggets, molten bananas (pisang lumer), and banana toast (pisang roti tawar). Furthermore, the training also covered packaging skills, the creation of the "Pisang Juara Tempurejo" brand, and offline marketing strategies (booth design) as well as online marketing through social media (Facebook, WhatsApp Business, Instagram). Targeted outputs include increased participation and skills of the housewives, three production guide modules, one branding logo, and one booth design along with social media accounts. This program is expected to improve the economic well-being of village women, aligning with Sustainable Development Goals (SDGs) related to women's empowerment and food security
References
Aida, N., Wunta, K., Anton, T., Tridawati, Y., Hikrawati, & Hajeni. (2023). Pengolahan Buah Pisang Menjadi Nugget Pisang Oatmeal yang Bernial Jual. Intisari: Jurnal Inovasi Pengabdian Masyarakat, 1(1), 39–46. https://doi.org/10.58227/intisari.v1i1.37
Alvina, S. N. P., Nurfadila, P. N., Baliska, D. H., & Yunanto, R. A. (2023). Optimalisasi Kapasitas Kader Posyandu dalam Manajemen Antenatal Care di Wilayah Perkebunan Desa Tempurejo Melalui Program Pondok Karet Terintegrasi Aplikasi Si-TeSa (Sistem Terampil Kesehatan). DEDIKASI SAINTEK Jurnal Pengabdian Masyarakat, 2(2), 171–181. https://doi.org/10.58545/djpm.v2i2.183
Amalia, A. S., & Maulana, A. (2023). Evaluasi Program Perhutanan Sosial Kesejahteraan Masyarakat Desa Sidodadi Kecamatan Tempurejo Kabupaten Jember. Pubmedia Social Sciences and Humanities, 1(3), 1–10. https://doi.org/10.47134/pssh.v1i3.124
Auladinnursoba, A., Garut, U., Kewirausahaan, F., & Garut, U. (2024). Optimization of Branding and Digital Marketing : Innovative Strategies to Improve The Competitiveness of Small and Medium Enterprises Producing Banana Chips ( In The Village of Pakenjeng). Indonesian Journal of Community Empowerment, 5(3), 199–205. https://doi.org/10.35899/ijce.v5i3.999
Budiarso, A. S., Wicaksono, I., & Jazuli, M. I. (2021). Pelatihan Packaging dan Branding Untuk Meningkatkan Nilai Jual Kopi Santri di Pondok Pesantren Salafiyah Darussholah Desa Serut Kec. Panti Kab. Jember. Dedication: Jurnal, 5(2), 249–258. https://doi.org/10.31537/dedication.v5i2.540
Dani Anggoro, Humisar Hasugian, & Nofiyani. (2020). Implementasi Digital Marketing Pada UKM Guna Meningkatkan Pemasaran dan Penjualan Produk Di Masa Pandemi Covid-19. JURPIKAT (Jurnal Pengabdian Kepada Masyarakat), 1(3), 384–391. https://doi.org/10.37339/jurpikat.v1i3.345
David K, C., Maharani C.P., N., Rumy, J., & Tahniah, A. (2023). Peran E-Commerce dalam Meningkatkan Kuota Penjualan. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 4(6), 1488–1494. https://doi.org/10.47467/elmal.v4i6.3015
Hartoyo, A. P. P., Wijayanto, N., Karimatunnisa, T., & Ikhfan, A. (2019). Keragaram Hayati Vegetasi pada Praktik Agroforestridan Kaitannya terhadap Fungsi Ekosistem di Taman Nasional Meru Betiri, Jawa Timur. Jurnal Hutan Tropis, 7(2), 145–152. https://doi.org/10.20527/jht.v7i2.7305
Hikmaturokhman, A., Ramadhani, R. D., Bahtiar, A. R., Nugraha, N. A. S., Muna, B. L., & Raharja, P. A. (2023). Penguatan Kapasitas Peran Aktif Perempuan Melalui Program Wanita Melek Perencanaan Desa) (Wani Lemper) Berbasis Teknologi Informasi Di Desa Logede, Kabupaten Kebumen. Jurnal Hilirisasi Technology Kepada Masyarakat (SITECHMAS), 4(2), 96. https://doi.org/10.32497/sitechmas.v4i2.4965
Jannah, R., Handayani, B. L., Hidayat, N., & Ganefo, A. (2023). Pemahaman perempuan tentang perubahan iklim di Kabupaten Jember. Jurnal Pengelolaan Lingkungan Berkelanjutan (Journal of Environmental Sustainability Management, 7(2), 180–198. https://doi.org/10.36813/jplb.7.2.180-198
Mel, A., Neolaka, Y., Riiski Purnama, K., Aspendi, R., & Fikri, A. (2024). Analisis Tata Kelola Sumber Daya Manusia Dalam Kelompok P2Wkss, Kecamatan Kebon Pedas, Sukabumi". Blantika: Multidisciplinary Jornal, 2(3), 293–298. https://doi.org/10.36813/bl.v2i3.293
Novilasari, T. A., Jermia, J., Ainun, N., Khoirunissa, K., & Susanto, P. B. (2024). “Optimalisasi Pemberdayaan Perempuan Dan Pengembangan Umkm: Eksplorasi Tata Kelola Sumber Daya Manusia Di Kelompok P2wkss, Kecamatan Kebon.” Blantika: Multidisciplinary Journal, 2(3), 287–292. https://doi.org/10.57096/blantika.v2i3.104
Novita Rency Aurera, A. (2024). Efektivitas Program SDGS Desa Terhadap Kesetaraan Gender. Jurnal Sosial Teknologi, 4(2), 153–157. https://doi.org/10.59188/jurnalsostech.v4i2.1154
Sagena, U. W., Tullah, M. H., Purba, E. F., M, M. H., Sartika, D., & Sharifuddin, M. D. K. (2023). Pemberdayaan dan Penyadaran Lingkungan Perempuan untuk Mencapai Target SDGs Di Kota Minyak Balikpapan sebagai Penyangga IKN Nusantara. SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan, 7(1), 45. https://doi.org/10.31764/jpmb.v7i1.11709
Sularsih, H., Ekasari, L. D., & Indah, S. (2023). Pelatihan Pengembangan Branding dan Pemasaran Produk Bubur Pedas Melalui Media Sosial dan Strategi Digital Marketing. Studium: Jurnal Pengabdian Kepada Masyarakat, 3(1), 15–22. https://doi.org/10.53867/jpm.v3i1.86
Suprianto, Kentju, B. A., A, R. H., Aldarisma, Hasbi, A. R., & Sapar. (2023). Inovasi Pisang Menjadi Cimol yang Disukai Konsumen. Vivabio: Jurnal Pengabdian Multidisiplin, 5(2), 85–92. https://doi.org/10.35799/vivabio.v5i2.48692
Ummiyati, I. R., Latifah, S., & Hidayati, E. (2024). Kualitas air di berbagai klasifikasi tutupan lahan Taman Nasional Meru Betiri Desa Sanenrejo Kecamatan Tempurejo Kabupaten Jember Provinsi Jawa Timur. ULIN: Jurnal Hutan Tropis, 8(1), 99. https://doi.org/10.32522/ujht.v8i1.13090
Widiati, A. (2020). Peranan Kemasan (Packaging) Dalam Meningkatkan Pemasaran Produk Usaha Mikro Kecil Menengah (Umkm) Di “Mas Pack” Terminal Kemasan Pontianak. JAAKFE UNTAN (Jurnal Audit Dan Akuntansi Fakultas Ekonomi Universitas Tanjungpura), 8(2), 67–76. https://doi.org/10.26418/jaakfe.v8i2.40670
Yang, F., Kualitas, M., Penduduk, H., Desa, D., Kecamatan, T., Kabupaten Jember, T., Wahyu, D., Saleh, M., Purtomo, R., Jurusan, S., Ekonomi, I., Ekonomi, F., Bisnis, D., Jember, U., Kalimantan, J., & 68121, J. (2017). Faktor yang Mempengaruhi Kualitas Hidup Penduduk di Desa Tempurejo Kecamatan Tempurejo Kabupaten Jember. Jurnal Ekuilibrium, II(2), 50–55. https://doi.org/10.25047/jii.v21i1.2625
Yani Sya’banniah, N., Shafiyyah Rahmatul Umma, S., Andriani, I., Fachmi Ramadhan, M., & Yuningsih, E. (2022). Pemberdayaan UMKM Melalui Digital Marketing dan Branding Produk pada UMKM Kerupuk Desa Bambayang Sukabumi. PaKMas: Jurnal Pengabdian Kepada Masyarakat, 2(2), 413–419. https://doi.org/10.54259/pakmas.v2i2.1287
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
