Model Pendampingan UMKM Pendukung Pariwisata Berbasis Desa Wisata: Studi Kasus Desa Wisata Sungai Langka, Kabupaten Pesawaran, Provinsi Lampung

Penulis

  • Ni Made Ayu Windu Kartika Politeknik Negeri Lampung
  • Meyliana Astriyantika Politeknik Negeri Lampung
  • Enggar Dwi Cahyo Politeknik Negeri Lampung
  • Deris Astriawan Politeknik Negeri Lampung

DOI:

https://doi.org/10.55123/toba.v5i2.7825

Kata Kunci:

Community-Based Tourism, Mentoring Model, MSMEs, Tourism Ecosystem, Tourism Village

Abstrak

Community-based tourism development requires the systematic and sustainable integration of micro, small, and medium enterprises (MSMEs) into the tourism ecosystem. This study aims to formulate an ecosystem-based mentoring model for tourism-supporting MSMEs through a case study in Desa Wisata Sungai Langka. The research employed an applied case study approach. Data were collected through participatory observation, in-depth interviews, focus group discussions (FGDs), and documentation, then analyzed using the Miles and Huberman interactive model and gap analysis. The findings reveal significant gaps in attraction integration, amenity standards, digital promotion, and institutional coordination. The proposed model consists of four main components such as: capacity building, experience-based product strengthening, digitalization and branding, and collaborative institutional reinforcement. The results confirm that an ecosystem-based mentoring approach is more effective than a sectoral approach in integrating MSMEs into the village tourism value chain. This model offers a replicable framework for emerging tourism villages aiming to enhance competitiveness and sustainable local economic development.

Unduhan

Data unduhan belum tersedia.

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Unduhan

Diterbitkan

2026-05-15

Cara Mengutip

Ni Made Ayu Windu Kartika, Meyliana Astriyantika, Enggar Dwi Cahyo, & Deris Astriawan. (2026). Model Pendampingan UMKM Pendukung Pariwisata Berbasis Desa Wisata: Studi Kasus Desa Wisata Sungai Langka, Kabupaten Pesawaran, Provinsi Lampung. TOBA: Journal of Tourism, Hospitality, and Destination, 5(2), 149–157. https://doi.org/10.55123/toba.v5i2.7825

Terbitan

Vol 5 No 2 (2026): May 2026

Bagian

Articles

Lisensi

Hak Cipta (c) 2026 Ni Made Ayu Windu Kartika, Meyliana Astriyantika, Enggar Dwi Cahyo, Deris Astriawan

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