Vol. 5 No. 2 (2026): May 2026

View Vol. 5 No. 2 (2026): May 2026

TOBA: Journal of Tourism, Hospitality, and Destination Volume 5 Number 2 published in May 2026 is a Journal published by Yayasan Literasi Sains Indonesia. The publication period is 4 times a year, namely February, May, August and November. TOBA: Journal of Tourism, Hospitality, and Destination has ISSN: 2828-4100 (Electronic Media). Contains a collection of topics related to the collection/accumulation of new knowledge, empirical observations or research results, and the development of new ideas or proposals in the field of science related to Tourism, Hospitality, and Destination.

DOI: https://doi.org/10.55123/toba.v5i2

Published: 2026-05-15

Articles

Peran Media Sosial Instagram dalam Memprediksi Jumlah Wisatawan Nusantara (Studi Kasus: Labuan Bajo, Nusa Tenggara Timur)

Navika Artiari, Erna Nurmawati, Adelina Rahmawati, Teguh Sugiyarto

120-131

DOI: https://doi.org/10.55123/toba.v5i2.7577
Abstract Views: 0
- PDF
Melemahnya Citra Merek Global Akibat Fenomena Cancel Culture: Studi pada Starbucks di Rest Area Bogor

Diah Renata Anggraeni, Dina Mayasari Soeswoyo, Anastasya Cecillia De Venus

132-139

DOI: https://doi.org/10.55123/toba.v5i2.7709
Abstract Views: 0
- PDF
Festival Durian sebagai Penguatan Ekonomi dan Identitas Budaya Lokal: Studi Pustaka pada Tradisi Tahunan di Klaten

Danang Vanamai, Taufikur Rohman

140-148

DOI: https://doi.org/10.55123/toba.v5i2.7711
Abstract Views: 0
- PDF
Model Pendampingan UMKM Pendukung Pariwisata Berbasis Desa Wisata: Studi Kasus Desa Wisata Sungai Langka, Kabupaten Pesawaran, Provinsi Lampung

Ni Made Ayu Windu Kartika, Meyliana Astriyantika, Enggar Dwi Cahyo, Deris Astriawan

149-157

DOI: https://doi.org/10.55123/toba.v5i2.7825
Abstract Views: 0
- PDF
Pengembangan Wisata Kesehatan di Indonesia

Sandra Maleachi, Suwinto Johan, Angelina L.M. Chuadrey

158-167

DOI: https://doi.org/10.55123/toba.v5i2.8115
Abstract Views: 0
- PDF
Peran Personalized Service, Komunikasi Interpersonal, dan Hospitality Behavior Front Office dalam Meningkatkan Positive Guest Experience Tamu Hotel

Miftakul Isma, Irfa Arista, Agus Sudarsono

168-178

DOI: https://doi.org/10.55123/toba.v5i2.8127
Abstract Views: 0
- PDF
Analisis Value Chain dalam Mengakomodasi Preferensi Wisatawan Gen-Z di Desa Wisata Budaya Dokan

Nova Bernedeta Sitorus, Shofia Hamida Hasibuan, Miladdia Putri, Nurhafizhah Khairi, Febryola Indra

179-189

DOI: https://doi.org/10.55123/toba.v5i2.8160
Abstract Views: 0
- PDF
Bangkit Dari Krisis: Dinamika Motivasi Kerja dalam Membangun Resiliensi Pekerja Pariwisata di Kawasan Wisata Ubud Pasca Krisis Pandemi

I Putu Andre Adi Putra Pratama, Putu Ade Wijana, Isvari Ayu Pitanatri, Ni Putu Lilik Widyayanthi

190-197

DOI: https://doi.org/10.55123/toba.v5i2.8350
Abstract Views: 0
- PDF
Analisis Parade Budaya Colorful Medan Night Carnival dalam Memperkuat City Branding Kota Medan sebagai Destinasi Wisata Multikultural

Eni Kusuma Amalia Ningrum, Vivianti Novita

198-206

DOI: https://doi.org/10.55123/toba.v5i2.8371
Abstract Views: 0
- PDF
Analisis Empiris Perilaku Perjalanan Wisata Berbasis Kota Populer Media Sosial

Angelia Putriana

207-215

DOI: https://doi.org/10.55123/toba.v5i2.9176
Abstract Views: 0
- PDF