Faktor – Faktor yang Mempengaruhi Repurchase Intention Pelanggan Kedai Kopi
DOI:
https://doi.org/10.55123/sosmaniora.v5i3.8156Keywords:
Repurchase Intention, Cafe, Coffee, Consumer SatisfactionAbstract
One of the industries that supports the development of the food and beverage industry is the sub-sector in the coffee industry which always experiences an increase in consumption consistently every year. This causes many coffee shops or cafes to emerge, causing quite competitive competition. This study aims to examine the factors that can influence the interest in revisiting one of the cafes in Tangerang City, namely Kopi Tuku. This study was conducted with a quantitative approach using SEM analysis techniques on 201 respondents. The results of the study showed that satisfaction and trust have an influence on repurchase intention. Likewise with perceived quality, service quality, perceived value, store atmosphere which can affect satisfaction. The r square value shows that 68.4% of the repurchase intention variable can be explained by the satisfaction and trust variables. The managerial implications of this study indicate that managers should use visually attractive packaging, reduce consumer waiting time or provide entertainment when consumers are queuing, improve food quality such as maintaining the freshness of raw materials, to attractive decorations.
Downloads
References
Adiyanto. (2024). Kedai Kopi bukan lagi Sekadar tempat Nongkrong. Https://Mediaindonesia.Com/. https://mediaindonesia.com/weekend/676826/kedai-kopi-bukan-lagi-sekadar-tempat-nongkrong
Akgunduz, Y., Nisari, M. A., & Sungur, S. (2023). A roadmap focused on customer citizenship behavior for fast-food restaurants during COVID-19. International Hospitality Review. https://doi.org/10.1108/ihr-01-2023-0006
Ali, B. J., Saleh, P. F., Akoi, S., Abdulrahman, A. A., Muhamed, A. S., … Anwar, G. (2021). Impact of Service Quality on the Customer Satisfaction: Case study at Online Meeting Platforms. International Journal of Engineering, Business and Management, 5(2), 65–77. https://doi.org/10.22161/ijebm.5.2.6
Datanesia. (2023). 5 Perusahaan Makanan dan Minuman Terbesar di Indonesia - Datanesia. Https://Datanesia.Id/. https://datanesia.id/5-perusahaan-makanan-dan-minuman-terbesar-di-indonesia/
Dayani, A., Agung Kresnamurti Rivai, & Shandy Aditya. (2022). The Impact of E-Service Quality and Brand Trust on Repurchase Intention with Customer Satisfaction as Intervening for Telemedicine Application Users. Jurnal Dinamika Manajemen Dan Bisnis, 5(2), 35–56. https://doi.org/10.21009/jdmb.05.2.3
Deny, S. (2024). Bangkit dari Pandemi, Ekspor Industri Makanan Minuman Indonesia Tembus USD 41,7 Miliar - Page 2 - Bisnis Liputan6.com. Https://Www.Liputan6.Com/. https://www.liputan6.com/bisnis/read/5560037/bangkit-dari-pandemi-ekspor-industri-makanan-minuman-indonesia-tembus-usd-417-miliar?page=2
Dhisasmito, P. P., & Kumar, S. (2020). Understanding customer loyalty in the coffee shop industry (A survey in Jakarta, Indonesia). British Food Journal, 122(7), 2253–2271. https://doi.org/10.1108/BFJ-10-2019-0763
Fataron, Z. A. (2020). Online Impulse Buying Behaviour: Case Study On Users Of Tokopedia. Journal of Digital Marketing and Halal Industry, 1(1), 47. https://doi.org/10.21580/jdmhi.2019.1.1.4762
Hair, J. F., M. Hult, G. T., M. Ringle, C., Sarstedt, & Marko. (2022). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) [3 ed]. In Sage Publications (Vol. 3, Issue 1). https://medium.com/@arifwicaksanaa/pengertian-use-case-a7e576e1b6bf
Ho, C., Tu, H.-S., Anh, N. N., Tuan, P. M., Anh, N. T. N., & Ha, P. T. M. (2021). Factors Affecting Customer Satisfaction and Repurchase Intention: A Study of Full-Service Trendy Restaurants in Vietnam. Procedia Business and Financial Technology, 1(Iconbmt). https://doi.org/10.47494/pbft.2021.1.20
Iqbal, A., Anwar, A., Sufyan, M., Salam, A., & Arsalan, M. (2023). Unveiling The Impact Of Brand Commitment As A Moderator In The Relationship Between Brand Trust And Brand Loyalty : Insights From Pakistan ’ s Mobile Phone Industry. 7(3), 737–754.
Herawati, D., Armawan, M. S., Nurhaliza, N., Mu’arij, F. A., Yulianti, Hunaefi, D., & Noviasari, S. (2024). Impact of bean origin and brewing methods on bioactive compounds, bioactivities, nutrition, and sensory perception in coffee brews: An Indonesian coffee gastronomy study. International Journal of Gastronomy and Food Science, 35, 100892. https://doi.org/10.1016/j.ijgfs.2024.100892
Jamil, K., Dunnan, L., Gul, R. F., Shehzad, M. U., Gillani, S. H. M., & Awan, F. H. (2022). Role of Social Media Marketing Activities in Influencing Customer Intentions: A Perspective of a New Emerging Era. Frontiers in Psychology, 12(January), 1–12. https://doi.org/10.3389/fpsyg.2021.808525
Javed, S., Rashidin, M. S., & Jian, W. (2021). Predictors and outcome of customer satisfaction: moderating effect of social trust and corporate social responsibility. Future Business Journal, 7(1), 0–18. https://doi.org/10.1186/s43093-021-00055-y
Khoo, K. L. (2022). A study of service quality, corporate image, customer satisfaction, revisit intention and word-of-mouth: evidence from the KTV industry. PSU Research Review, 6(2), 105–119. https://doi.org/10.1108/PRR-08-2019-0029
Kington, H., Chapman, M., Clarke, C., & Beesley, S. (2018). Principles of marketing. In BSAVA Manual of Small Animal Practice Management and Development. https://doi.org/10.22233/9781910443156.25
Koto, F., Soebijakto, G.A., & Adriana, E. (2023) Analisis Pengaruh Atmosfer Café dan Customer Experience Terhadap Pengambilan Keputusan Customer Yaitu Mahasiswa Malang Dalam Pemilihan Tempat Coffee Shop untuk Belajat. Cemerlang: Jurnal Manajemen dan Ekonomi Bisnis, 3(3),
Kurniawan, A. A., Kartawan, & Setyawati, S. (2019). the Effect of Service Environment on Consumer Loyalty With Consumer Satisfaction As a Mediation. International Conference on Rural Development and Entrepreneurship 2019: Enhancing Small Business and Rural Development Toward Industrial Revolution 4.0, 5(1), 1105–1113.
Lin, T. T., Yeh, Y. Q., & Hsu, S. Y. (2022). Analysis of the Effects of Perceived Value, Price Sensitivity, Word-of-Mouth, and Customer Satisfaction on Repurchase Intentions of Safety Shoes under the Consideration of Sustainability. Sustainability (Switzerland), 14(24). https://doi.org/10.3390/su142416546
Marie, A. L., & Widodo, R. E. (2019). The Impact Analysis of Service Quality Towards Behavioral Intentions with Perceived Value and Customer Satisfaction as its Intervening Variables on Trisakti School of Management. Tourism Proceeding, 2019: 2019: China Asean Tourism Education Alliance (CATEA) International Conference, 188–197. http://jurnalpariwisata.stptrisakti.ac.id/index.php/Proceeding/article/view/1279
Moukrim, A. (2023). Investigating the influence of in-store environments on customer satisfaction : empirical insights derived from sports equipment retail establishments. 6(6), 1787–1801.
Parnataria, T. P., & Abror, A. (2019). Pengaruh Customer Satisfaction dan Trust Terhadap e-WOM: Commitment Sebagai Variabel Intervening (Studi Pada Mahasiswa Universitas Negeri Padang). Jurnal Kajian Manajemen Dan Wirausaha, 1(3). https://doi.org/10.24036/jkmw0278790
Part, R. C. (2019). What Drives Experiential Loyalty? A Case Study of Starbucks Coffee Chain. Journal of Global Business Review, 21(2), 59–82.
Patawari, S., & Mutha, A. (2022). The Impact of Shopping Environment on Customer Satisfaction. SSRN Electronic Journal, February. https://doi.org/10.2139/ssrn.4256115
Praja, A. D., & Haryono, T. (2022). THE EFFECT OF BRAND IMAGE AND PRODUCT QUALITY ON REPURCHASE INTENTION MEDIATED BY CONSUMER SATISFACTION STUDY AT UNIQLO IN SOLO. International Journal of Economics, Business and Accounting Research (IJEBAR), 33(1), 1–12.
Prakasa Restuputra, M. D., & Rahanatha, G. B. (2020). Promosi Penjualan, Store Atmosphere, Dan Brand Image Berpengaruh Terhadap Repurchase Intention. E-Jurnal Manajemen Universitas Udayana, 9(8), 3019. https://doi.org/10.24843/ejmunud.2020.v09.i08.p07
Purwanto, A. (2024). Mengapa Kafe dan Kedai Kopi Kian Marak di Indonesia? - Kompas.id. Https://Www.Kompas.Id/. https://www.kompas.id/baca/riset/2024/08/15/mengapa-kafe-dan-kedai-kopi-kian-marak-di-indonesia
Şahinoğlu, A., & Başar, F. (2023). The Impact of Restaurant Experience on Customer Satisfaction and Behavioral Intention: The Case of Van. Journal of Academic Tourism Studies, 2023(4), 63–76. http://dx.doi.org/10.29228/jatos.71228
Sherina, S., & Selamat, F. (2023). The Impact of Consumer Ethnocentrism, Perceived Quality, and Emotional Value on Purchase Intention of Local Brand Streetwear Products in Generation Z in Jakarta. International Journal of Application on Economics and Business, 1(1), 530–538. https://doi.org/10.24912/v1i1.530-538
Soetanto, J. P., Septina, F., & Febry, T. (2020). Pengaruh Kualitas Produk Dan Keragaman Produk Terhadap Keputusan Pembelian Produk Amondeu. Performa, 5(1), 63–71. https://doi.org/10.37715/jp.v5i1.1303
Teangsompong, T., Yamapewan, P., & Sawangproh, W. (2024). Consumer trust in Thai street food vendors: implications for the post-pandemic era. International Journal of Sociology and Social Policy, 44(13–14), 35–67. https://doi.org/10.1108/IJSSP-09-2023-0220
Tiofani, K. (2024). 3 Harapan Pemerintah untuk Kemajuan Kopi Indonesia, Tak Sekadar Ekspor. Https://Www.Kompas.Com/. https://www.kompas.com/food/read/2024/03/22/163100375/3-harapan-pemerintah-untuk-kemajuan-kopi-indonesia-tak-sekadar-ekspor
Utami, P., Bernarto, I., & Hutabarat, Z. (2023). THE EFFECT OF SATISFACTION AND TRUST ON MEMBER LOYALTY RELOAD byHP. 12(01), 609–617.
Vaniara, F. V., & Pramono, R. (2022). The Effect of Perceived Value, Customer Satisfaction and Trust on Customer Loyalty at The DM Clinic in East Jakarta. Business and Accounting Research (IJEBAR) Peer Reviewed-International Journal, 6(3), 1–11. https://jurnal.stie-aas.ac.id/index.php/IJEBAR
Wang, C. H., & Ha, S. (2011). Store attributes influencing relationship marketing: A study of department stores. Journal of Fashion Marketing and Management, 15(3), 326–344. https://doi.org/10.1108/13612021111151923
Wang, E. S. T., & Yu, J. R. (2016). Effect of product attribute beliefs of ready-to-drink coffee beverages on consumer-perceived value and repurchase intention. British Food Journal, 118(12), 2963–2980. https://doi.org/10.1108/BFJ-03-2016-0128
Wang, F. J., Hsiao, C. H., Shih, W. H., & Chiu, W. (2023). Impacts of Price and Quality Perceptions on Individuals’ Intention to Participate in Marathon Events: Mediating Role of Perceived Value. SAGE Open, 13(2), 1–11. https://doi.org/10.1177/21582440231181431
Widjaja, A. G., & Achmadi, H. (2022). Service Quality , Patient Satisfaction and Covid-19 Protection : It ’ s Impact on Patient ’s Behavioral Intention to Visit the Hospital in Jakarta. Budapest International Research and Critics Institute (BIRCI-Journal), 5(4), 28879–28892.
Yuliati, L. N., Taryana, A., & Anggraini, Z. D. (2024). THE INFLUENCE OF PERCEIVED QUALITY, VALUE, SATISFACTION, TRUST, COMMITMENT ON LOYALTY AND STRATEGIES TO INCREASE LOYALTY. JURNAL APLIKASI MANAJEMEN, 22(3), 749–766.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Willy Djulianto, Margaretha Pink Berlianto
This work is licensed under a Creative Commons Attribution 4.0 International License.
